We are currently right in the eye of the storm of the holiday season, and I find myself fascinated by how technology is raising our expectations from retailers. Everything from smart changing rooms, smart mirrors, and the evolution of virtual shopping via 3D, AR, and virtual try-on's highlights how much the industry has changed. Zakeke is empowering brands and retailers to offer their customers live product personalization and 3D / AR View. Zakeke also integrates Visual Commerce Solutions online and offline to engage their customers with a rich and interactive "design-your-own"​ experience. People are different and have unique tastes. As customers, they want to play a primary role in designing the products they use, configuring them according to their needs and preferences. Merchants are discovering the value of letting their customers create their own unique products and taking personalization a big step into mass customization. Lou Leporace joins me on Tech Talks Daily to discuss how Zakeke enables merchants to meet the increasing demand for customized products.