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    Experience Economy, time well saved & time well spent, met Kirsten van der Kraan (InSocial)

    Experience Economy, time well saved & time well spent, met Kirsten van der Kraan (InSocial)

    FromCRO.CAFE English

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    Experience Economy, time well saved & time well spent, met Kirsten van der Kraan (InSocial)

    FromCRO.CAFE English

    ratings:
    Length:
    24 minutes
    Released:
    May 31, 2019
    Format:
    Podcast episode

    Description

    In deze aflevering praat ik met Kirsten van der Kraan. Zij is in 2017 afgestudeerd in International Business Management en sindsdien werkzaam binnen Research en Customer Experience. Momenteel is ze als marketeer werkzaam bij InSocial, een bedrijf dat een platform biedt om de klantbeleving in kaart te brengen op verschillende touchpoints in de klantreis. We gaan het hebben over de Experience Economy, we praten over het verschil tussen ‘time well saved’ en ‘time well spent’, hoe je surveymoeheid kan tegengaan en hoe je dit ook op B2B kan toepassen. Partners: > Effective Experiments: www.effectiveexperiments.com > Convert: www.convert.com/features > Buyerminds: www.buyerminds.com > Online Dialogue: www.onlinedialogue.nl Aanvullende info over deze aflevering kun je vinden op cro.cafe https://www.cro.cafe/podcast/experience-economy-time-well-saved-time-well-spent
    Released:
    May 31, 2019
    Format:
    Podcast episode

    Titles in the series (100)

    Award winning podcast with real life stories about Conversion and Customer Experience Optimization. Discover new trends, tactics, tools, people and businesses doing remarkable work in the world of Conversion Rate Optimization. Past guests include Lukas Vermeer (Booking.com), Els Aerts (AGConsut), Roger Dooley (Brainfluence), Casandra Campbell (Shopify), Andre Morys (konversionsKRAFT), Dave Powell (TomTom), Bart Schutz (Online Dialogue), Stephen Pavlovich (Conversion.com), Weiwei Liu-Schröder (Google) Brian Cugelman, Tim Ash and Craig Sullivan. I’m a cognitive psychologist and consultant myself so we dig deep into human behavior and CRO: business and technical challenges, growth stories, UX research, e-commerce, content & more. All to keep you up-to-date and full of inspiration for your own optimizations!