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Optimizing for Customer Lifetime Value

Optimizing for Customer Lifetime Value

FromCRO.CAFE English


Optimizing for Customer Lifetime Value

FromCRO.CAFE English

ratings:
Length:
27 minutes
Released:
Dec 24, 2021
Format:
Podcast episode

Description

Live recorded at CH2021: How do you optimize for CLTV, hwre do you even begin and will you ever reach confidence in the metric at all...?
Released:
Dec 24, 2021
Format:
Podcast episode

Titles in the series (100)

Award winning podcast with real life stories about Conversion and Customer Experience Optimization. Discover new trends, tactics, tools, people and businesses doing remarkable work in the world of Conversion Rate Optimization. Past guests include Lukas Vermeer (Booking.com), Els Aerts (AGConsut), Roger Dooley (Brainfluence), Casandra Campbell (Shopify), Andre Morys (konversionsKRAFT), Dave Powell (TomTom), Bart Schutz (Online Dialogue), Stephen Pavlovich (Conversion.com), Weiwei Liu-Schröder (Google) Brian Cugelman, Tim Ash and Craig Sullivan. I’m a cognitive psychologist and consultant myself so we dig deep into human behavior and CRO: business and technical challenges, growth stories, UX research, e-commerce, content & more. All to keep you up-to-date and full of inspiration for your own optimizations!