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    CRO Flywheel: How Microsoft Kickstarted the A/B testing Momentum and keeps it going

    CRO Flywheel: How Microsoft Kickstarted the A/B testing Momentum and keeps it going

    FromCRO.CAFE English

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    CRO Flywheel: How Microsoft Kickstarted the A/B testing Momentum and keeps it going

    FromCRO.CAFE English

    ratings:
    Length:
    44 minutes
    Released:
    May 17, 2021
    Format:
    Podcast episode

    Description

    We will learn how Microsoft enables employees to keep the experimentation flywheel turning faster and faster to support and motivate continued funding.
    Released:
    May 17, 2021
    Format:
    Podcast episode

    Titles in the series (100)

    Award winning podcast with real life stories about Conversion and Customer Experience Optimization. Discover new trends, tactics, tools, people and businesses doing remarkable work in the world of Conversion Rate Optimization. Past guests include Lukas Vermeer (Booking.com), Els Aerts (AGConsut), Roger Dooley (Brainfluence), Casandra Campbell (Shopify), Andre Morys (konversionsKRAFT), Dave Powell (TomTom), Bart Schutz (Online Dialogue), Stephen Pavlovich (Conversion.com), Weiwei Liu-Schröder (Google) Brian Cugelman, Tim Ash and Craig Sullivan. I’m a cognitive psychologist and consultant myself so we dig deep into human behavior and CRO: business and technical challenges, growth stories, UX research, e-commerce, content & more. All to keep you up-to-date and full of inspiration for your own optimizations!