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Analytics is a product – treat it as such, with Prolet Miteva & Matthew Niederberger

Analytics is a product – treat it as such, with Prolet Miteva & Matthew Niederberger

FromCRO.CAFE English


Analytics is a product – treat it as such, with Prolet Miteva & Matthew Niederberger

FromCRO.CAFE English

ratings:
Length:
41 minutes
Released:
Nov 4, 2019
Format:
Podcast episode

Description

Prolet's session at #DAC19: Analytics is a product – treat it as such - With analytics finally taking center stage, you are thinking “But what is next?” The truth is you are already further on the path than you might imagine. Every analytics project, be it instrumentation, analysis, or advanced modeling you embark on is already on its way to being a product. The only part missing is you treating it as such. Move from data projects to data products and take the next step in moving your company and yourself forward. Partners:
Effective Experiments: effectiveexperiments.com

Convert: convert.com/features

Online Dialogue: onlinedialogue.nl

Braingineers: braingineers.com

Het Digital Analytics Congres 2019 vond plaats op 8 oktober 2019 in de Jaarbeurs in Utrecht en wij deden live verslag vanaf de conferentie. Meer over het congres kun je vinden op https://www.digitalanalyticscongres.nl/.DAC19 werd georganiseerd door het Expertise Center voor Marketing Insights, Onderzoek en Analytics beter bekend als MOA. Meer daarover kun je terugvinden op https://www.moaweb.nl/.
Released:
Nov 4, 2019
Format:
Podcast episode

Titles in the series (100)

Award winning podcast with real life stories about Conversion and Customer Experience Optimization. Discover new trends, tactics, tools, people and businesses doing remarkable work in the world of Conversion Rate Optimization. Past guests include Lukas Vermeer (Booking.com), Els Aerts (AGConsut), Roger Dooley (Brainfluence), Casandra Campbell (Shopify), Andre Morys (konversionsKRAFT), Dave Powell (TomTom), Bart Schutz (Online Dialogue), Stephen Pavlovich (Conversion.com), Weiwei Liu-Schröder (Google) Brian Cugelman, Tim Ash and Craig Sullivan. I’m a cognitive psychologist and consultant myself so we dig deep into human behavior and CRO: business and technical challenges, growth stories, UX research, e-commerce, content & more. All to keep you up-to-date and full of inspiration for your own optimizations!