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Acting on your analytics data in an increasingly cookieless world, with WeiWi lie-Schröder (Google)

Acting on your analytics data in an increasingly cookieless world, with WeiWi lie-Schröder (Google)

FromCRO.CAFE English


Acting on your analytics data in an increasingly cookieless world, with WeiWi lie-Schröder (Google)

FromCRO.CAFE English

ratings:
Length:
20 minutes
Released:
Nov 4, 2019
Format:
Podcast episode

Description

Acting on your analytics data in an increasingly cookieless world - Recent regulatory and browser changes are making it increasingly challenging to collect, connect & analyse cookie-based data. The future is unsure. Discover how data can still be activated within the scope of recent changes, and how some of our largest clients have approached this challenge. The recent launch of the App + Web Properties Beta in Google Analytics marks the beginning of a whole new way to unify app and website data. This talk will take you through the new cross-platform possibilities.Partners:
Effective Experiments: effectiveexperiments.com

Convert: convert.com/features

Online Dialogue: onlinedialogue.nl

Braingineers: braingineers.com

Het Digital Analytics Congres 2019 vond plaats op 8 oktober 2019 in de Jaarbeurs in Utrecht en wij deden live verslag vanaf de conferentie. Meer over het congres kun je vinden op https://www.digitalanalyticscongres.nl/.DAC19 werd georganiseerd door het Expertise Center voor Marketing Insights, Onderzoek en Analytics beter bekend als MOA. Meer daarover kun je terugvinden op https://www.moaweb.nl/.
Released:
Nov 4, 2019
Format:
Podcast episode

Titles in the series (100)

Award winning podcast with real life stories about Conversion and Customer Experience Optimization. Discover new trends, tactics, tools, people and businesses doing remarkable work in the world of Conversion Rate Optimization. Past guests include Lukas Vermeer (Booking.com), Els Aerts (AGConsut), Roger Dooley (Brainfluence), Casandra Campbell (Shopify), Andre Morys (konversionsKRAFT), Dave Powell (TomTom), Bart Schutz (Online Dialogue), Stephen Pavlovich (Conversion.com), Weiwei Liu-Schröder (Google) Brian Cugelman, Tim Ash and Craig Sullivan. I’m a cognitive psychologist and consultant myself so we dig deep into human behavior and CRO: business and technical challenges, growth stories, UX research, e-commerce, content & more. All to keep you up-to-date and full of inspiration for your own optimizations!