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Digital analytics trends: a changing industry and what's next, with Krista Seiden

Digital analytics trends: a changing industry and what's next, with Krista Seiden

FromCRO.CAFE English


Digital analytics trends: a changing industry and what's next, with Krista Seiden

FromCRO.CAFE English

ratings:
Length:
29 minutes
Released:
Nov 4, 2019
Format:
Podcast episode

Description

Krista's session at #DAC19:Digital analytics trends: a changing industry and what's next  - The digital analytics industry has seen a lot of changes in recent years, both in terms of new products and ways of doing analysis, and how analysts want to use such tools and access data. In this talk, Krista will touch on the shifting trends she's seen and dig into new tools such as Google's App+Web tracking for a glimpse at what the future may look like.  Partners:
Effective Experiments: effectiveexperiments.com

Convert: convert.com/features

Online Dialogue: onlinedialogue.nl

Braingineers: braingineers.com

Het Digital Analytics Congres 2019 vond plaats op 8 oktober 2019 in de Jaarbeurs in Utrecht en wij deden live verslag vanaf de conferentie. Meer over het congres kun je vinden op https://www.digitalanalyticscongres.nl/.DAC19 werd georganiseerd door het Expertise Center voor Marketing Insights, Onderzoek en Analytics beter bekend als MOA. Meer daarover kun je terugvinden op https://www.moaweb.nl/.
Released:
Nov 4, 2019
Format:
Podcast episode

Titles in the series (100)

Award winning podcast with real life stories about Conversion and Customer Experience Optimization. Discover new trends, tactics, tools, people and businesses doing remarkable work in the world of Conversion Rate Optimization. Past guests include Lukas Vermeer (Booking.com), Els Aerts (AGConsut), Roger Dooley (Brainfluence), Casandra Campbell (Shopify), Andre Morys (konversionsKRAFT), Dave Powell (TomTom), Bart Schutz (Online Dialogue), Stephen Pavlovich (Conversion.com), Weiwei Liu-Schröder (Google) Brian Cugelman, Tim Ash and Craig Sullivan. I’m a cognitive psychologist and consultant myself so we dig deep into human behavior and CRO: business and technical challenges, growth stories, UX research, e-commerce, content & more. All to keep you up-to-date and full of inspiration for your own optimizations!