30 min listen
The NPD Group's Larissa Jensen: 'Brands are now reacting to consumer demand'
The NPD Group's Larissa Jensen: 'Brands are now reacting to consumer demand'
ratings:
Length:
36 minutes
Released:
May 2, 2019
Format:
Podcast episode
Description
The role of the analyst in any industry is to monitor how that industry is evolving and track the movement of some of its most major players. Larissa Jensen's industry of focus is beauty, and she has spent nearly 15 years following everything from the rise of social media and consumer empowerment, to the explosion of digitally native brands and what she calls "the Kardashian effect." Now, as executive director and beauty industry analyst at The NPD Group, Jensen has become the go-to resource for all prestige beauty insights and trends. In this week's episode of The Glossy Beauty Podcast, beauty editor Priya Rao sits down with Jensen to discuss some of the latest trends, like CBD and adaptogens, the rise of extreme transparency and the current drivers of the fragrance market.
Released:
May 2, 2019
Format:
Podcast episode
Titles in the series (100)
L'Oreal president of acquisitions Carol Hamilton: 'Transcending all trends is the experience a brand gives you': From the time Carol Hamilton was a little girl, she knew that she had a passion for beauty. What started as a love for lipstick would eventually blossom into a long, successful career in beauty. Now serving as the group president of acquisitions... by The Glossy Beauty Podcast