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102 - How Cannabis Marketing is Maturing

102 - How Cannabis Marketing is Maturing

FromYeah, That's Probably an Ad


102 - How Cannabis Marketing is Maturing

FromYeah, That's Probably an Ad

ratings:
Length:
46 minutes
Released:
Oct 2, 2018
Format:
Podcast episode

Description

Marijuana marketing is quickly shifting from novelty to big business as the trend of legalization sweeps across America. Adweek staff writer Lindsay Rittenhouse joins us to talk about her cover story on how cannabis marketers are battling stereotypes and carving out new niches. We also recap the best of Brandweek and talk about the week's best ads, including a polarizing political ad trying to get more millennials to the polls.  
Released:
Oct 2, 2018
Format:
Podcast episode

Titles in the series (100)

Join the scrappy, skeptical Adweek news team as we debate the highs and lows of creativity, advertising, marketing, media and technology.