Millennials are now the largest demographic group in the U.S.  Much has been written and discussed about how millennials often have unique preferences for how they prefer to shop for and purchases goods and services.  How does this apply to law firms?  Christi Krautbauer of FindLaw discusses the findings of a white new paper, Reaching a New Generation: Tailoring Your Marketing Your Legal Marketing to Millennial Consumers, which break downs what makes millennial consumers unique, and how law firms can market more effectively to them. This is just one of many white papers and other helpful resources for firms on how to improve all aspects of their marketing.