33 min listen
113. Kyle Bachus, Bachus & Schanker — Building Legacy from Bootstraps: 26 years of Marketing Innovation
113. Kyle Bachus, Bachus & Schanker — Building Legacy from Bootstraps: 26 years of Marketing Innovation
ratings:
Length:
37 minutes
Released:
Mar 10, 2022
Format:
Podcast episode
Description
$900 million recovered and 10,000 clients served by 27 attorneys across four offices. How do two lawyers with a passion and $15,000 grow a firm to one of the largest advertisers in Colorado? I caught up with Kyle Bachus, founding partner of Bachus & Schanker, to find out. He and his founding partner Darren Schanker are Million Dollar Associates Forum members and Super Lawyers 10 years running. The duo has been on the cutting edge of omnichannel marketing since 1997 and offers unparalleled insight into personal injury marketing.
I met with Kyle to discuss bootstrapping a law firm, the smartest ways to spend marketing budgets, how to know when the effort is effective, and the importance of a holistic representation. Listen for more.
What’s in This Episode:
Who is Kyle Bachus?
How Kyle and his partner, Darren, bootstrapped their law firm with just $15,000
How healthy competition and the “rule of five” created initial growth
How a new firm can get clients before building a brand
Why hitting multiple marketing firms will increase ROI
Why Kyle wrote a book to help the families of victims of wrongful death
How empathy can guide ad copy and develop a stronger connection to potential clients
I met with Kyle to discuss bootstrapping a law firm, the smartest ways to spend marketing budgets, how to know when the effort is effective, and the importance of a holistic representation. Listen for more.
What’s in This Episode:
Who is Kyle Bachus?
How Kyle and his partner, Darren, bootstrapped their law firm with just $15,000
How healthy competition and the “rule of five” created initial growth
How a new firm can get clients before building a brand
Why hitting multiple marketing firms will increase ROI
Why Kyle wrote a book to help the families of victims of wrongful death
How empathy can guide ad copy and develop a stronger connection to potential clients
Released:
Mar 10, 2022
Format:
Podcast episode
Titles in the series (100)
19. Braden Pollock, Legal Brand Marketing — Selling Premium Domains and Providing Top-Tier Leads: Braden Pollock is an angel investor, tech-startup genius and the entrepreneur behind companies such as Sultra, The Grooming Network, ScienceFiction.com and more. But perhaps what he’s best known for in the legal industry is Legal Brand Marketing, a lead g by Personal Injury Mastermind