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223. Alreen Haeggquist, Haeggquist and Eck — Fired Up and Ready to Grow: Marketing Your Way

223. Alreen Haeggquist, Haeggquist and Eck — Fired Up and Ready to Grow: Marketing Your Way

FromPersonal Injury Mastermind


223. Alreen Haeggquist, Haeggquist and Eck — Fired Up and Ready to Grow: Marketing Your Way

FromPersonal Injury Mastermind

ratings:
Length:
25 minutes
Released:
Nov 23, 2023
Format:
Podcast episode

Description

Scaling a successful firm requires marketing savvy - even when self-promotion makes you cringe. Alreen Haeggquist (@haellp), owner of Haeggquist & Eck, shares hard-won lessons from 15 years of strategic growth. She transformed $5,000 and a room in the back of her house into a thriving 7-attorney firm. This trailblazer shares her insights on bootstrapping and hustling for early revenue when launching on your own, retaining talent by finding employees who share your values, and embracing marketing like SEO, branding, and storytelling through books.

Links
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Rankings.io Instagram
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Rankings.io Website
Alreen Haeggquist LinkedIn
Haeggquist & Eck LLP Website
Haeggquist & Eck Instagram 
Fired Up: Fueling Triumph From Trauma
LawHer Ep. 23. Alreen Haeggquist, Haeggquist & Eck — Natural Born Fighter: Confidence and Social Justice

What’s in This Episode:

Who is Alreen Haeggquist?

The pros and cons of adding employment law to your practice.

Why HR is a positive role for every organization. 

How to overcome the fear of failure and create a thriving marketing plan. 


Past Guests
Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert

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134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend

104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok

63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche

96. Brian Dean, Backlinko — Becoming a Linkable Source

83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow

73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels
Released:
Nov 23, 2023
Format:
Podcast episode

Titles in the series (100)

Elite personal injury attorneys and leading edge marketers give you exclusive access to growth strategies for your firm. Host Chris Dreyer of Rankings.io brings his expertise in legal marketing, honed through years of work with hundreds of law firms across the country. Being at the forefront of marketing is all about understanding, which is why PIMM features marketing luminaries like Seth Godin and Neil Patel. Previous marketing guests also include Rand Fishkin, Chris Do, and John Ruhlin and previous elite personal injury attorney guests include John Gomez (Gomez Trial Attorneys), Joe Fried (Fried Goldberg), and Ed Herman (Brown & Crouppen), to name but a few.