On the surface, the logic is simple. To grow, you need leads. To get leads, you need an integrated marketing strategy. But understanding how the marketing flywheel is powered can get pretty complicated. 
Gyi Tsakalakis (@gyitsakalakis), President of AttorneySync, offers a manual on best practices for omnichannel marketing. Whether you're a high-volume pre-litigation firm or a selective litigator, his insights will help your firm dominate the competition.
Tools in this Episode:

Why social media should be leveraged for brand building, 

Why traditional media is still relevant, 

Why your budget should inform your tactics. Not the other way around.


Links
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173. Kat Taylor, Rankings — Link Building Masterclass: Earn Quality Links to Dominate Google

What’s in This Episode:

Who is Gyi Tsakalakis?

What really works in SEO? 

What to do in SEO if you’re just starting out.

How to go about nurturing referral partnerships. 

Past Guests
Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert
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