Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Event Success: Maximizing the Business Impact of In-person, Virtual, and Hybrid Experiences
    Event Success: Maximizing the Business Impact of In-person, Virtual, and Hybrid Experiences
    Event Success: Maximizing the Business Impact of In-person, Virtual, and Hybrid Experiences
    Ebook280 pages3 hours

    Event Success: Maximizing the Business Impact of In-person, Virtual, and Hybrid Experiences

    By Eran Ben-Shushan, Alon Alroy and Boaz Katz

    ()

    Read preview

    About this ebook

    Make events the most powerful marketing tool you have 

    In Event Success: Maximizing the Business Impact of Physical, Virtual, and Hybrid Experiences, Alon Alroy, Eran Ben-Shushan, and Boaz Katz of Bizzabo draw on the knowledge they’ve gained powering events for companies like Amazon, Salesforce, and Uber to deliver an end-to-end playbook for readers wanting to maximize their organization’s return on events.  

    Event Success will help you unlock the full potential of your events and make them your most important marketing channel. You’ll learn how to create elevated experiences in any format that drive strategic business goals, including:  

    • How to measure event success with surveys, data, analytics, and key KPIs 
    • How to integrate events into a strategic, end-to-end marketing plan 
    • How to collect, analyze, and funnel event data to other teams to drive business growth 
    • What events are successful, what the data says about them, and real-life examples from SAP, the Financial Times, IBM, and other leading brands that capture the imagination of their audiences through events 

    Event Success is ideal for marketers, event professionals, and anyone responsible for creating buzz, driving new sales, and building thought leadership with in-person, hybrid, or virtual events. It’s also an invaluable resource for maximizing your organization’s “RoE”—or Return on Event—with measurable increases in sales. 

    LanguageEnglish
    PublisherWiley
    Release dateMar 17, 2022
    ISBN9781119817161
    Event Success: Maximizing the Business Impact of In-person, Virtual, and Hybrid Experiences

    Related to Event Success

    Related ebooks

    Marketing For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      A Pandemic Pivot

      Jun 22, 2020

      A Pandemic Pivot
      4 min read

    • Article

      “We All Had Plans”: The Future Now Series In Review

      Nov 19, 2020

      The realisation of how much things have changed sank in the moment my 80-year-old parents Zoomed me for the first time - weeks earlier they were buying newspapers and struggling mightily with a smartphone. AdNews Publisher and Future Now host Assia

      8 min read

    • Article

      Charting A New Path for Your Organization: The 4Ps

      Sep 1, 2020

      WHERE DO WE GO FROM HERE? That is the question being asked by just about everyone, everywhere. With the onset of the COVID-19 pandemic, business priorities immediately shifted from ‘how will we grow?’ to ‘how will we survive?’ As our medical and gove

      6 min read

    • Article

      The Show Must Go On

      Feb 23, 2021

      The Show Must Go On
      3 min read

    • Article

      Will Develop The Distributed Delivery Model

      Jan 21, 2021

      It was the Great Recession of 2007. The very survival of Ford Motor Company’s legacy was at stake. Bill Ford Jr., the Executive Chairman, approached family members (who held close to 40 per cent shares) to allow him to pledge their blue Ford oval as

      5 min read

    • Article

      The Future Of Media

      Jul 7, 2019

      It’s quite confronting being forced to think five years in the future let alone what might not even be around in that time. A quick glimpse into the future is both exciting and terrifying all at once. I think the biggest things that will suffer/impro

      7 min read

    • Article

      Get Publicity

      Jun 24, 2021

      Get Publicity
      14 min read

    • Article

      The Business Tornado Era

      Jun 26, 2019

      Disruptive forces are simultaneously converging on every company across all industries, B2C and B2B, creating the perfect storm for your company. What are these forces and are you and your organisation equipped for this tornado? Fact 1: Due to the I

      2 min read

    • Article

      Fixing The Diversity Problem

      Oct 16, 2019

      Fixing The Diversity Problem
      4 min read

    • Article

      The Data-Empowered Organization

      Sep 1, 2022

      A FEW YEARS BACK, the media was full of articles about how Big Data would solve a perrennial challenge: gaining valuable customer insights. Today, it is everywhere because of the growth of devices recording data and the connectivity between those dev

      6 min read

    • Article

      Industry Insights

      Mar 30, 2022

      We review two books released in March and April, written from practical perspectives and designed to take your career to the next level. Inside Out: Why Leadership Starts With You by Deb Bailey is a self-leadership book that provides a holistic appro

      11 min read

    • Article

      The Push For Proof

      Jul 2, 2018

      Out-of-home (OOH) media operates in people’s days where decisions need to be made and where they’re motivated to make them. Good vendors have understood the audience for years. In 2018, we can develop a deeper understanding than ever of where they ar

      4 min read

    • Article

      Breaking Through the Noise

      Feb 12, 2021

      Breaking Through the Noise
      3 min read

    • Article

      What I Learned

      Aug 22, 2016

      What I Learned
      4 min read

    • Article

      Snippets

      Jan 16, 2020

      Snippets
      7 min read

    • Article

      It's Showtime!

      Jul 1, 2014

      It's Showtime!
      2 min read

    Related categories

    Reviews for Event Success

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

      Book preview

      Event Success - Eran Ben-Shushan

      Idbook_preview_excerpt.html[nHĢJ<c 3=3}"E2LR2a>bv?a_m_SKLV *2/'Ήzy<]hW/К ;yּtzk_1dk^vmo.t1Q|4{OӾ_}ve3/[ullٛ4G揾[ƶy[t2n\]n*nl]Xgg_'*Y>)Ne*3m/pGn.<%f>㣧MgO<6h=m㞎 : q3Kcm)Z,FVdv]VkzП+vb\pf|?-v-'O!mykXmyfOO铧̓GGOfi?||1?Y[g07/aC}\5Aa٪G;3>+GU6;y h=&c<>:>N}v4m4p<rbn*ܟ6,)`ayw_X7X>v8~Xc@uFu bXո%"v6-`\pUQr @'Vgh0f0Ȇe9tQltS;2!29d\mG<ଲh㗌QHv,1.fSmXA'#q¥e.P[8mÇhFe);gx}*hk p)>"jgn!w+pWkC# CHEڠ͟ÐcD ҉v懡);@U ,@onapr(]"ŅhZi4׶l#AG(k!ov4N~4 Hi<qS5jK9A|tnGtjQٮJ#3(cMX;bp^̇ܒAh\-Τ\3[s+Ьia ` "&\]ml3{,V]aJdހ]:H^Vk`6{fYG/:ɉLp0@X!X<8쌥7sʁl3!/RsBKrBirϾ3<&N ݋̻ȻMs޽VfC+頯a\+ohgqcx{a_ u5êDx.y䜯D"$B̼;?@|+n|sj::|zΜ>=~r衹[ր[<ekT~|./mYgRq8YݕqXk\L%2o>?xx=zfooi[^O}׮# O<1zc%{LQfuYu(W̲svn\BP$|ǯ7ݍ)N?I3.6 ;Lm@8q˂BJ8Q29Y:Q:C a$s%kߏg>uN6~Ϝ='sO [s’%lB2Τ/TIh0g8 mqVȨu^ĵѧTA@ďid@nɻD]>,&`L%,41WCxL&LgE6\ ^qo,N2`Ў5NԣyʹH]7(g $XFɿ$A]N,7wtIp>=}I8=mI+r:f&҈{ T,^ }vypJtgKѷfdK.p aBy"iLqhzttd;&'|i0"8u Xؗ!p.4t)iD0mw >t UɅF,Y:0Jl:3hV YG6t C-Ol=c[bGے.<|/mxyEI_^?*ڸĻ:h 86X!Ѥ4ZhU 3nB@<dzqH3kvo,ŋ Ius($< E .=9!OCG"%OO~bIӛU`hwrc:J%ԯv1E8&RZ(BH@f~yLʀz}{׶y)Ev= 0韡eiRuR$G&k ԖçTb|#)+ G1 v%6O.mup'Gu˟ADIJ`Do5Z0}RB!!Ѩא+?֜lz'j[:+RPiKB5"aZz @&֪ d|i3\{ v(,%BhC}RuRcg=J6`%o-ay!Vߴr:MK0R^#Df-;}+LjqLR}r^VKBxTۣHW|\3 ^jg)SFr2HV7abu%PI@ m.:Չd=@e@IMXkt/~]S!^d zE2[$!!VZfX-q0"*b5/*]^4[^ȳ_X- n ꒂg0=@q ~:fH~R/ ɭwZ骡SXl2J=aȐKׅ_ \BZps,}54 Ty14b0J;T(<2WE7ư-YXݵkT%}=#'o `ls).I׻=V_.+Cq&)lYS2e8MܚsREVI`.̰YF?g@a9Lme*)X:l)/c3-|,بf(B?R]oVgS9ӷ4t1GIەVJ5ebY*o?bd|.:vUYcUսՖp?Y+^_Nwu"[!xyI,H˘eh-k4(حaNNzyⰭIKP_;;J%uda+x XNNg *Ezֳ\|ZwHRT:A0y_BidLo b>hЬ@5څ?B5^τ?WK#Mb]Mʴ%k3қ(?Lxt8TI=*Uz9m誔 Rܬ/ZAmۥ!7]RYWGGz( Htom|?Fu!Қr..0>f~%CmfY1s05-N">YhDޮ6eåsu*kJ8]{3T8ݰo*]"j w lܣ#_9z.Ri vZ #̪7.ISbD=ɊTf‘F0e Ҁ)Vns)&h<<5=HuΊxe?WdJ8-r[?غ4FYZ, ɓK O0QIeJ KXVҸw\ )3e\ЊCˡ\ D B 'Ԑʉ袼Up~69A_m4ۿ:tw=6,B%;+ ߏ5BWmб/qR]",!j{Qoxط5P= -:-m{{Pez$#xiiͲDD#vu].1%牍lj偗#NT.1Vp֦sV/N@D\zQe;LxLɵ┏T*񳢃@|ŭqteNޢZ.6pTk <ӬtSkLXdwR;1*,6(ͫR<- s9(4,dM\&!$wtQEF'{t;⨵ȫZR < /ST7JS1I &\F//j9g 0oBXK i欱Ugy@%%_32]џ/J싂t;)_Af`9B28S1XbY>$_Hj5[iQƒYS\S ZY+HW{1SoAAuezeTqc v*:;?&ݧ8Pbmfo R(|rB)EET?KdSY(.MNQGiqG*&<od;֛Wq(f:J޸3<^B܂@wG!6t2խĕ3,7=:9<X </6jVN^UaF7o2PR˗`vȮϛx/]oBs:j̻иqk~]窳"q*' aީIHcBNZ<כY`Is{#RU%y9E._ww1g^n,;rꊹ4,U7S1@ySe 9Rġvq}kR(HJ  f *Rd~'$#ÆvӄJvQ,*xc >N-WR 3laNw'5Nw"f-Zj RTB,ԛgRy4}8z3e|K}7UxGcG)3qR^m1}=?;FBFg\͉滿0$aBKr- д5R/اp!)E._ XI8A7h2'iHl"cZoRj.S͹Ԑ?-;?EMMRL Xԕ\Sy1[oP o9 sP4c#E:Ze^p]k͗7X9]jd"{*o ew 'u5zI1L> '* 2-iJSͯ* if@{7YHr*PYݙěX*Fnv eB;-$^x$YD$? ݷH^)+ %k2Vs'}LTYI[^^3#sTv [V4N%%;/sc\^,U(xJM+-h΋|w 7"WF0N)Sm:<}2|̱P?Q /g 1ҨSox "\Ǝ5sn֠,S5ߐ蒘 0Y+=xtձ`?˹*nUR5QOxu* S]툸un#˦\g)\3^4˸cq::0c3%^#̍ :$MNhK{+V}I䩓6D⠍8~-Ȳj%C|^Aɞé3F8$k3y\GkuQ]AiBY\۰Y,0ҍN53[!)6TwC,R 7E ?qX[BQ6N[ \5FfTxdlMW]ުtg0]-WcyU<=r-cە\zl]*v]򝰥 c?\,VA86zfXJت*Zhղ ;]up ?bdZSS376i96 5C3m$ls}k!ٱ\H-)~'?btktW2jb!v[ -+U"W*FGz`{ƘnMBG]$)q~[?uo\W9CgFK{ xH^א\ɤDr?Iv ҌʅVm:{v{mU܀zlfZ^{ӏ(b 3O@ jYےl떼Ųu#+;s.+!x f$~A
      Enjoying the preview?
      Page 1 of 1