Newsweek

Breaking Through the Noise

@dorieclark

IN THE EARLY DAYS OF COVID, racking up social media views was easy—after all, everyone’s schedule had suddenly cleared. But, as the pandemic has worn on, social media expert Shama Hyder notes, “People are becoming more choosy about their [media] consumption. The first webinar’s cool, the second’s cool…the 80th webinar better really bring it, right?”

Every Thursday at 12 p.m. ET/9 a.m. PT, I host , a video interview program streaming on LinkedIn, Twitter, Facebook and YouTube. Hyder—founder and CEO of Zen Media, a digital marketing and —was a recent guest. During the interview, she shared these five strategies about how to break through the noise on social media, when it seems noisier than ever.

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