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  • The European Business Review

    THE NEW STRATEGIC REALITY AS A CONSEQUENCE OF THE COVID-19 PANDEMIC

    Nov 30, 2020 4 minutes
    A SPECIAL COLUMN BY THE LORANGE NETWORK

    The new reality of COVID-19 has been with us since the end of the first quarter of 2020. This has led to dramatic changes in several ways:

    • For national economies. Growth has suffered and is now negative (as of the end of 2020) for most economies, with the exception of China.

    • For corporations. A reduction in demand (and revenue) for most firms, perhaps with the exception of the larger ones in the high-tech virtual sector.

    • For the family firm. A need to adapt quickly to the new virtual realities, and thus to abandon many of its traditional businesses

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