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  • The Guardian

    Small beginnings: 10 ways to get your business off to a good start

    Sep 11, 2021 8 minutes

    Maybe the pandemic made you reassess your lifestyle and work, or maybe you already had considered going it alone and have been waiting to take the plunge. Either way, if you have decided to start your own business you should be prepared for a challenging time as you get to know your market, find out about funding and gather new skills. We spoke to entrepreneurs and experts for their tips on how to get a new business off to a great start.

    1) Do your research

    The idea for your business could arrive in any of a number of ways – it may be based on your skills, the bits of your current job that you enjoy the most, the realisation that there is a gap in the market for a product or service, or seeing a successful business in one industry or area and realising it could be emulated.

    However you hit upon it, once you have had the idea you should check that there is a demand for it. You can do some of the research online and by asking your friends and family.

    Tools such as HubSpot’s customer persona creator can help you build a profile of your potential client. You could also use online tools such as SurveyMonkey to ask people specific questions.

    Think about what you like and dislike about your competitors. How are they attracting customers? If your idea is already out there, can you do it

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