“WE ALL HAD PLANS”: THE FUTURE NOW SERIES IN REVIEW
The realisation of how much things have changed sank in the moment my 80-year-old parents Zoomed me for the first time - weeks earlier they were buying newspapers and struggling mightily with a smartphone.
AdNews Publisher and Future Now host Assia Benmedjdoub recounted a similar story of how her mother, born in the Soviet Union, sent her a gif. Other guests across the series have talked about virtual dinners with their families, appdriven workouts and trying to work while homeschooling.
It’s been a year like no other, one that’s changed the trajectory of our technical evolution and shifted attitudes and habits through an undeniably challenging collective experience. Future Now is about uncovering those changes and arming businesses with the tools to move forward.
In the first episode way back in August I sat on a panel including Partner at McKinsey, Jenny Child, and Managing Director at People Patterns, Bri Williams, looking at the implications for the economy and people’s behaviour from the pandemic.
As Bri Williams identified, whether behaviours become permanent really boils down to what we individually stand to gain: “Either in business or in your personal life, if the reward for doing something is greater than the effort, then that's more likely to lay down the neural pathways and we're more likely to continue that behaviour.”
