Entrepreneurial Fundamentals KEY ENTREPRENEURIAL SKILLS REQUIRED TO NAVIGATE IN THE CREATIVE INDUSTRIES
The impact COVID 19 has had on the global creative economy has been devastating. Yet amidst the deluge of destruction, the consumption of entertainment-based products not limited to music streaming, movies and user-generated content such as video games have seen exponential growth.
In times of hardship and uncertainty, many turn to products from creative industries to reflect, inspire and enrich their lives, and this highlights how much these typically intangible goods underpin the fabric of society. With more downtime and consistent access to WiFi, consumers have gravitated towards visual forms of entertainment (Westcott Grant, 2020) with millions of people going online for their fix – and even more. Total internet hits have surged by between 50% and 70%, and streaming has also jumped by at least 12%. Additionally, eCommerce will see a revenue boost as a result of the pandemic, adding $175 billion in revenue in 2020, which represents a 5% increase.” (Forbes, 2020).
Majority of students studying disciplines that sit neatly in the creative economy
