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    Time to switch on your events

    Feb 11, 2018 4 minutes

    As professional marketers, we are already acutely aware that Artificial Intelligence (AI) is going to be big. It will kill off existing industries and create many new ones. It will change the way we live, work and play. Very few aspects of our lives will escape its impact.

    IDC predicts that global spending on AI and cognitive systems will reach US$31.3 billion by 2019.

    For event professionals, it won’t be long before AI moves from being a novelty at their next show, to an expected technology solution that will enhance every customer touch point along their journey.

    The objective for incorporating AI into event campaigns is no different to

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