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    6 Artificial Intelligence Trends Reshaping the Field of Marketing

    Jun 01, 2021 4 minutes
    Krisha Bhupatani
    Marketing companies prefer to implement AI and its tools to increase revenue through better conversion rates. AI tools assist in providing customized customer-specific solutions, which helps in retaining the customers.

    I was introduced to us in 1956 by John McCarthy. Various industry domains like education, healthcare, gaming, object recognition, etc., have leveraged the potential of artificial intelligence. But it took a long way for AI to get introduced in the marketing field. AI has deepened its roots and is growing and expanding its branches in all possible domains. Marketing is just a small branch of this vast tree. Marketing is subject to

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