Ebook167 pages4 hours
The Seven Myths of Customer Management: How to be Customer-Driven Without Being Customer-Led
By John Abram and Paul Hawkes
Rating: 0 out of 5 stars
()
About this ebook
In this lively and readable book, the authors argue that in recent years far too much has been made of customer satisfaction, and that this has come at the expense of hard-edged consumerism. Whether or not "the customer is king," the first rule of business is to make money. Pragmatic and practical, the book destroys seven key myths about customer management that have gained almost folkloric status, and provides a step-by-step action plan for linking customer service with commercial goals.
Related to The Seven Myths of Customer Management
Related ebooks
Reporting Nonfinancials Rating: 0 out of 5 stars0 ratingsCustomize the Brand: Make it more desirable and profitable Rating: 0 out of 5 stars0 ratingsManaging Customers Profitably Rating: 0 out of 5 stars0 ratingsEffective Operations and Controls for the Small Privately Held Business Rating: 0 out of 5 stars0 ratingsThe Ultimate Book of Business Skills: The 100 Most Important Techniques for Being Successful in Business Rating: 0 out of 5 stars0 ratingsThe McGraw-Hill 36-Hour Course Product Development Rating: 5 out of 5 stars5/5The Essential Guide to Managing Small Business Growth Rating: 0 out of 5 stars0 ratingsThe Product Managers Handbook, 3E Rating: 0 out of 5 stars0 ratingsThe Competitive Mind: Strategy for Winning in Business Rating: 0 out of 5 stars0 ratingsThe E-Commerce Book: Building the E-Empire Rating: 5 out of 5 stars5/5The Marketing Director's Role in Business Planning and Corporate Governance Rating: 0 out of 5 stars0 ratingsThe Stakeholder Balance Sheet: Profiting from Really Understanding Your Market Rating: 0 out of 5 stars0 ratingsGlobal Brand Integrity Management Rating: 0 out of 5 stars0 ratingsGovernance of the Extended Enterprise: Bridging Business and IT Strategies Rating: 0 out of 5 stars0 ratingsWhat Customers Want (PB): Using Outcome-Driven Innovation to Create Breakthrough Products and Services Rating: 4 out of 5 stars4/5Pricing for Profitability: Activity-Based Pricing for Competitive Advantage Rating: 0 out of 5 stars0 ratingsThe Fundamentals of Business-to-Business Sales & Marketing Rating: 5 out of 5 stars5/5The 10 Immutable Laws of Power Selling: The Key to Winning Sales, Wowing Customers, and Driving Profits Through the Roof Rating: 0 out of 5 stars0 ratingsCustomer Winback: How to Recapture Lost Customers--And Keep Them Loyal Rating: 4 out of 5 stars4/5Marketing Planning by Design: Systematic Planning for Successful Marketing Strategy Rating: 0 out of 5 stars0 ratingsBeyond Governance: Creating Corporate Value through Performance, Conformance and Responsibility Rating: 0 out of 5 stars0 ratingsThe Success Case Method: Find Out Quickly What's Working and What's Not Rating: 5 out of 5 stars5/5Achieving Fair Value: How Companies Can Better Manage Their Relationships with Investors Rating: 0 out of 5 stars0 ratingsBrands Laid Bare: Using Market Research for Evidence-Based Brand Management Rating: 0 out of 5 stars0 ratingsTrade Competitiveness Diagnostic Toolkit Rating: 0 out of 5 stars0 ratingsIT Success!: Towards a New Model for Information Technology Rating: 3 out of 5 stars3/5Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment Rating: 0 out of 5 stars0 ratingsForecasting Company Profits Rating: 0 out of 5 stars0 ratingsThe Power of Strategic Thinking: Lock In Markets, Lock Out Competitors Rating: 0 out of 5 stars0 ratings
Management For You
The 360 Degree Leader Workbook: Developing Your Influence from Anywhere in the Organization Rating: 4 out of 5 stars4/5The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months Rating: 4 out of 5 stars4/5Malcolm Gladwell's Blink The Power of Thinking Without Thinking Summary Rating: 4 out of 5 stars4/5The 7 Habits of Highly Effective People: 30th Anniversary Edition Rating: 5 out of 5 stars5/5Crucial Conversations: Tools for Talking When Stakes are High, Third Edition Rating: 4 out of 5 stars4/5Principles: Life and Work Rating: 4 out of 5 stars4/5The 5 Languages of Appreciation in the Workplace: Empowering Organizations by Encouraging People Rating: 4 out of 5 stars4/5Emotional Intelligence Habits Rating: 5 out of 5 stars5/5Good to Great: Why Some Companies Make the Leap...And Others Don't Rating: 4 out of 5 stars4/5Multipliers, Revised and Updated: How the Best Leaders Make Everyone Smarter Rating: 4 out of 5 stars4/5Summary of The Laws of Human Nature: by Robert Greene - A Comprehensive Summary Rating: 4 out of 5 stars4/5The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers Rating: 4 out of 5 stars4/5Company Rules: Or Everything I Know About Business I Learned from the CIA Rating: 4 out of 5 stars4/5The New One Minute Manager Rating: 5 out of 5 stars5/5Managing Oneself Rating: 4 out of 5 stars4/5The Five Dysfunctions of a Team: A Leadership Fable, 20th Anniversary Edition Rating: 4 out of 5 stars4/5Developing the Leaders Around You: How to Help Others Reach Their Full Potential Rating: 4 out of 5 stars4/5Leadershift: The 11 Essential Changes Every Leader Must Embrace Rating: 5 out of 5 stars5/5Managing Oneself: The Key to Success Rating: 4 out of 5 stars4/5Great Ceos Are Lazy: How Exceptional Ceos Do More in Less Time Rating: 4 out of 5 stars4/5Spark: How to Lead Yourself and Others to Greater Success Rating: 5 out of 5 stars5/52600 Phrases for Effective Performance Reviews: Ready-to-Use Words and Phrases That Really Get Results Rating: 3 out of 5 stars3/5The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever Rating: 4 out of 5 stars4/5Extreme Ownership: How U.S. Navy SEALs Lead and Win | Summary & Key Takeaways Rating: 4 out of 5 stars4/5The Ideal Team Player: How to Recognize and Cultivate The Three Essential Virtues Rating: 4 out of 5 stars4/5How to Get Ideas Rating: 5 out of 5 stars5/5How to Lead When You're Not in Charge Study Guide: Leveraging Influence When You Lack Authority Rating: 5 out of 5 stars5/5
Reviews for The Seven Myths of Customer Management
Rating: 0 out of 5 stars
0 ratings
0 ratings0 reviews
Book preview
The Seven Myths of Customer Management - John Abram
Enjoying the preview?
Page 1 of 1