In today’s hyperconnected world, consumers are hyper-discerning. For marketers, that means a key aim is to provide a holistic brand experience. To do this well, it’s crucial that brands and marketers understand and tap into consumer preferences when looking to craft better user experiences.
To help gain a deeper understanding of consumer preferences leading into 2024, Merkle surveyed 2,100 consumers and 810 CX professionals from 18 countries across North America, Europe and Asia Pacific as part of this year’s CX Imperatives study, and found six crucial imperatives that are no less than money-making insights for marketers. What do they mean for businesses in Aotearoa, and how can we harness them to ensure we’re getting the right strategies in place in 2024? Let’s delve a little deeper.
THE 3 CS
For consumers, the language of shopping is ‘cost-efficient’, ‘convenient’ and ‘consistent’. In the current economic conditions, 57
