with ?️ Ann Perreault - Vice President for Strategic Marketing & Growth at Evoqua Water Technologies 
with ?️ Joshua Griffis - Director of Technology & Innovation at Evoqua Water Technologies 
? Evoqua is a global leader in helping municipalities and industrial customers protect and improve the world's most fundamental natural resource: water

What we covered:

? How net water positivity is the new gold standard, making a splash beyond just offsetting usage to actively generating more water. 
? Why strategic IP development safeguards the partnerships Evoqua is building in the industry, making it more than just a game of patents. 
? What the real playbook behind Evoqua's acquisitions reveals: it's not just R&D expenditure but a broader, synergistic growth strategy. 
? How synergy supercharges tech: Joshua and Ann discuss that when two technologies collide, they often create something greater than their individual parts. 
? What every water business needs to grasp: Customer needs are like shifting sands, and understanding emerging trends and problems is key to hitting the target, says Ann. 
? Why mergers and acquisitions aren't just Wall Street buzzwords: M&A is woven into Evoqua's strategy as a critical channel for forging significant partnerships, according to both interviewees. 
? How Evoqua's footprint is more global than you think: Contrary to popular belief, Ann implies Evoqua's global presence is often underestimated. 
? Why profitability is not an end but a means for Evoqua, enabling them to engage in ambitious, industry-shaping initiatives. 
? How innovation is the new black: Ann emphasizes that sustainability isn't a sideshow; it's the main act, embedded at the core of impactful innovations. 
? Why "de-risking" is your new buzzword: Both speakers agree that helping companies "de-risk" by doing the heavy lifting on feasibility and validation can fast-track adoption. 
? What failing fast really means at Evoqua: If you're not failing, you're not learning—this mantra isn't just for startups; it's infiltrating the big players too. 
? How the Product Vitality Index is your new KPI: Forget conventional metrics; Ann suggests that measuring where your revenue comes from in terms of innovation investment is where the future lies. 
? How customer insights aren't a one-and-done deal: Diving deep to truly understand customer problems can reveal the nuanced layers beneath. 
? Why location flexibility enriches talent pools: restricting staff to physical locations is yesterday's news, says Perreault, when a world of talent is just a Zoom call away. 
? What scaling your operation really takes: The journey of scaling a function often throws more curveballs than you initially thought. 
? Why sustainability is more than a buzzword: it's about achieving homeostasis with your environment for the long haul, not just slapping a green label on things.

? ... and of course, we concluded with the ????? ???? ????????? ?

? Have a look at Evoqua's website 
? Come say hi to Ann on Linkedin 
? Then make sure to also connect with Joshua on Linkedin
➡️ Check out the entire article on how Evoqua applies Open Innovation 
➡️ Reach out to me: antoine@dww.show