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    Customize the Brand: Make it more desirable and profitable
    Customize the Brand: Make it more desirable and profitable
    Customize the Brand: Make it more desirable and profitable
    Ebook139 pages3 hours

    Customize the Brand: Make it more desirable and profitable

    By Torsten H. Nilson

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    About this ebook

    This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. It uses practical tools and case studies to show how a company can optimize its brand marketing resources.
    LanguageEnglish
    PublisherWiley
    Release dateApr 11, 2003
    ISBN9780470856543
    Customize the Brand: Make it more desirable and profitable

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