Ebook216 pages5 hours
Your Gut is Still Not Smarter Than Your Head: How Disciplined, Fact-Based Marketing Can Drive Extraordinary Growth and Profits
By Kevin Clancy and Peter Krieg
Rating: 0 out of 5 stars
()
About this ebook
Praise for
Your Gut Is Still Not Smarter Than Your Head
"Too many companies treat marketing as a communication exercise to help sales move a few more cases of product out of the door. Your Gut Is Still Not Smarter Than Your Head demonstrates that marketing, properly understood, is your company's engine for spotting opportunities and nurturing them to produce long-term profitable growth."
-Philip Kotler, author and S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management
"Clancy and Krieg debunk the popular myth that marketing is all instinct and hocus pocus. Here's a practical approach to marketing strategy and tactics that can drive profitability and growth. There are no 'blink' shortcuts here-this is the real work of transformational marketing, laid out in a practical, concise guide that every true marketer should read!"
-Susanne Lyons, Chief Marketing Officer, Visa USA
"Clancy and Krieg have written a comprehensive and highly compelling how-to book for the marketing community that says: wake up and look at the facts! It's a must-read for every professional marketer who aspires to breakthrough performance."
-Joseph V. Tripodi, Chief Marketing Officer, Allstate Insurance Company
"Bold moves require more facts in this fast-paced era. This book is a must-read for the risk tolerant!"
-Jon Luther, CEO, Dunkin' Brands, Inc.
"Fact-based marketing is the best way to reinvent marketing, and Clancy and Krieg provide the blueprint to do it."
-Bob Liodice, President and CEO, Association of National Advertisers
"The authors demonstrate forcefully and dramatically-with numerous examples-how great, even just good, analysis leads to legendary marketing strategies."
-Don Sexton, Professor, Columbia Business School, and author of Trump University Marketing 101
Your Gut Is Still Not Smarter Than Your Head
"Too many companies treat marketing as a communication exercise to help sales move a few more cases of product out of the door. Your Gut Is Still Not Smarter Than Your Head demonstrates that marketing, properly understood, is your company's engine for spotting opportunities and nurturing them to produce long-term profitable growth."
-Philip Kotler, author and S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management
"Clancy and Krieg debunk the popular myth that marketing is all instinct and hocus pocus. Here's a practical approach to marketing strategy and tactics that can drive profitability and growth. There are no 'blink' shortcuts here-this is the real work of transformational marketing, laid out in a practical, concise guide that every true marketer should read!"
-Susanne Lyons, Chief Marketing Officer, Visa USA
"Clancy and Krieg have written a comprehensive and highly compelling how-to book for the marketing community that says: wake up and look at the facts! It's a must-read for every professional marketer who aspires to breakthrough performance."
-Joseph V. Tripodi, Chief Marketing Officer, Allstate Insurance Company
"Bold moves require more facts in this fast-paced era. This book is a must-read for the risk tolerant!"
-Jon Luther, CEO, Dunkin' Brands, Inc.
"Fact-based marketing is the best way to reinvent marketing, and Clancy and Krieg provide the blueprint to do it."
-Bob Liodice, President and CEO, Association of National Advertisers
"The authors demonstrate forcefully and dramatically-with numerous examples-how great, even just good, analysis leads to legendary marketing strategies."
-Don Sexton, Professor, Columbia Business School, and author of Trump University Marketing 101
Related to Your Gut is Still Not Smarter Than Your Head
Related ebooks
Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives Rating: 0 out of 5 stars0 ratingsCause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits (AFP Fund Development Series) Rating: 0 out of 5 stars0 ratingsNot Just Another Vendor: How top sales leaders use Account Planning to build trust and grow revenue Rating: 0 out of 5 stars0 ratingsSeamless: Successful B2B Marketing, Selling, and Account Management Rating: 0 out of 5 stars0 ratingsMarketing for Financial Advisors (PB) Rating: 0 out of 5 stars0 ratingsThe Fundamentals of Business-to-Business Sales & Marketing Rating: 5 out of 5 stars5/5Better! Faster! Cheaper!: 102 Tips for Improving Agency Performance Rating: 0 out of 5 stars0 ratingsTen Deadly Marketing Sins: Signs and Solutions Rating: 4 out of 5 stars4/5A Guide to Growing Your Business Rating: 0 out of 5 stars0 ratingsBusiness Plans to Game Plans: A Practical System for Turning Strategies into Action Rating: 0 out of 5 stars0 ratingsThe Entrepreneur's Rollercoaster: Lessons Learned Building a Business Rating: 0 out of 5 stars0 ratingsMastering The Essentials of Sales: What You Need to Know to Close Every Sale Rating: 0 out of 5 stars0 ratingsTo the TOP: Smart Free Marketing for Entrepreneurs and Start-Ups Rating: 0 out of 5 stars0 ratingsThe Key to the C-Suite: What You Need to Know to Sell Successfully to Top Executives Rating: 0 out of 5 stars0 ratingsHow to Hire and Develop Your Next Top Performer: The Five Qualities That Make Salespeople Great Rating: 0 out of 5 stars0 ratingsManaging High-Tech Start-Ups Rating: 0 out of 5 stars0 ratingsSummary of Bernadette Jiwa's Story Driven Rating: 0 out of 5 stars0 ratingsThe Profitable Consultant: Starting, Growing, and Selling Your Expertise Rating: 5 out of 5 stars5/5Revenue Disruption: Game-Changing Sales and Marketing Strategies to Accelerate Growth Rating: 0 out of 5 stars0 ratingsThe Executive's Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business Rating: 0 out of 5 stars0 ratingsMarketing Automation: Practical Steps to More Effective Direct Marketing Rating: 0 out of 5 stars0 ratingsUpstream Marketing: Unlock Growth Using the Combined Principles of Insight, Identity, and Innovation Rating: 5 out of 5 stars5/5Win / Loss Reviews: A New Knowledge Model for Competitive Intelligence Rating: 0 out of 5 stars0 ratingsSmart Marketing Execution: How to Accelerate Profitability, Performance, and Productivity Rating: 0 out of 5 stars0 ratingsProduct Marketing: Effective Go To Market Strategy Rating: 0 out of 5 stars0 ratingsSmarter Marketer: 11 Golden Rules to Help in-House Marketers Thrive in an Ever-Changing Digit Rating: 0 out of 5 stars0 ratingsSelling Through Tough Times: Grow Your Profits and Mental Resilience Through any Downturn Rating: 0 out of 5 stars0 ratingsPremeditated Selling: Tools for Developing the Right Strategy for Every Opportunity Rating: 0 out of 5 stars0 ratingsMastering the 7 Essentials of High-Growth Companies: Effective Lessons to Grow Your Business Rating: 0 out of 5 stars0 ratingsThe Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies Rating: 0 out of 5 stars0 ratings
Marketing For You
How to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often Rating: 4 out of 5 stars4/5Win In Court Every Time Rating: 5 out of 5 stars5/5The Best Credit Repair Manual Ever Written Rating: 5 out of 5 stars5/5Mastering ChatGPT: 21 Prompts Templates for Effortless Writing Rating: 5 out of 5 stars5/5How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships Rating: 4 out of 5 stars4/5INSPIRED: How to Create Tech Products Customers Love Rating: 5 out of 5 stars5/5The Passive Income Cheat Sheet Rating: 4 out of 5 stars4/5The Passive Income Playbook Rating: 5 out of 5 stars5/5Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered Rating: 5 out of 5 stars5/5Six Figure Blogging Blueprint Rating: 5 out of 5 stars5/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 4 out of 5 stars4/5Influencer: Building Your Personal Brand in the Age of Social Media Rating: 4 out of 5 stars4/5Exactly What to Say: The Magic Words for Influence and Impact Rating: 4 out of 5 stars4/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5Maslow's Hierarchy of Needs: Gain vital insights into how to motivate people Rating: 5 out of 5 stars5/580/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Rating: 4 out of 5 stars4/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue Rating: 4 out of 5 stars4/5The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Rating: 4 out of 5 stars4/5Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content Rating: 4 out of 5 stars4/5Propaganda Rating: 4 out of 5 stars4/5The Millionaire Next Door Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 4 out of 5 stars4/5
Reviews for Your Gut is Still Not Smarter Than Your Head
Rating: 0 out of 5 stars
0 ratings
0 ratings0 reviews
Book preview
Your Gut is Still Not Smarter Than Your Head - Kevin Clancy
Enjoying the preview?
Page 1 of 1