Ten Deadly Marketing Sins: Signs and Solutions
3.5/5
()
About this ebook
As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them. But these ten mistakes are much more than simple mess-ups; they're glaring deficiencies that prevent companies from succeeding in the marketplace. In Ten Deadly Marketing Sins, Kotler covers each sin in-depth in its own chapter and offers practical, proven guidance for reversing them. Marketers will learn how to stay market-focused and customer-driven, fully understand their customers, keep track of the competition, manage relationships with stakeholders, find new opportunities, develop effective marketing plans, strengthen product and service policies, build brands, get organized, and use technology to the fullest.
Covering crucial topics every marketer must understand, Ten Deadly Marketing Sins is a must-have for anyone who want to remain competitive in an increasingly challenging marketplace. Packed with the kind of marketing wisdom only Kotler can provide, this is an indispensable resource for every company-and every marketer-who wants to develop better products, better marketing plans, and better customer relationships.
Ten Deadly Marketing Sins is an unbeatable resource from the most respected thinker in modern marketing.
Philip Kotler (Chicago, IL) is the S. C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management and the author of 15 books, including Marketing Insights from A to Z (0-471-26867-4) and Lateral Marketing (0-471-45516-4), both published by Wiley.
Philip Kotler
Philip Kotler is the S.C. Johnson Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. Widely acknowledged as the world's foremost expert on strategic marketing, Professor Kotler is also a classically trained economist. He earned his Master's in Economics at the University of Chicago under the famed Nobel laureate Milton Friedman, who represented free-market thinking. He went on to pursue his Ph.D. at MIT under Paul Samuelson and Robert Solow, two Nobel Prize-winning economists who represented Keynesian thinking. "Many economists are not aware that the field of marketing originated as an economics discipline," Kotler observes. In his latest book, CONFRONTING CAPITALISM: Real Solutions for a Troubled Economic System (AMACOM; April 2015), he draws on his outstanding background in economics, as well as his esteemed knowledge of marketing, to offer unique insights into the inner workings of capitalism. "Capitalism, management, and marketing must be joined in a comprehensive framework to understand marketplace developments and impacts," Kotler contends. "I hope this book achieves that goal." Throughout his career, Dr. Kotler has received numerous honors and awards. He claims 22 Honorary Degrees, including five from Schools of Economics: Athens School of Economics (1995), Cracow School of Economics (1998), Budapest School of Economic Science (2001), Academy of Economic Studies in Bucharest (2005), and Plekhanov Russian Academy of Economics in Moscow (2014). In a Financial Times survey of leading global executives, Philip Kotler ranked fourth among the most Influential Business Writers/Management Gurus, following Peter Drucker, Bill Gates, and Jack Welch. He was also ranked the sixth most influential business thinker, following Gary Hamel, Thomas L. Friedman, Bill Gates, Malcolm Gladwell, and Howard Gardner, by the Wall Street Journal. Voted the first Leader in Marketing Thought by the American Marketing Association and named The Founder of Modern Marketing Management in the Handbook of Management Thinking, he has been recognized with a Distinguished Marketing Educator Award from the American Marketing Association and a Distinguished Educator Award from The Academy of Marketing Science. On his 75th birthday, Professor Kotler was honored with a commemorative postage stamp from Indonesia. Philip Kotler has consulted for IBM, General Electric, ATT, Honeywell, Bank of America, Merck, and other organizations on marketing strategy, planning, and organization. He has advised governments on how to develop and position the skills and resources of their companies for global competition. He has published more than 150 articles in leading journals, including the Harvard Business Review, Sloan Management Review, Journal of Marketing, Management Science, and the Journal of Business Strategy. He has also authored over 50 books on all aspects of marketing, including Marketing Management, the most widely used marketing textbook in graduate business schools worldwide, now in its 15th edition. Professor Kotler did postdoctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago.
Read more from Philip Kotler
HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) Rating: 4 out of 5 stars4/5Marketing 3.0: From Products to Customers to the Human Spirit Rating: 4 out of 5 stars4/5Kotler On Marketing: How To Create, Win, and Dominate Markets Rating: 5 out of 5 stars5/5BRAND sense: Sensory Secrets Behind the Stuff We Buy Rating: 4 out of 5 stars4/5HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads) Rating: 5 out of 5 stars5/5Marketing Places Rating: 4 out of 5 stars4/5Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management Rating: 0 out of 5 stars0 ratingsCorporate Social Responsibility: Doing the Most Good for Your Company and Your Cause Rating: 4 out of 5 stars4/5Chaotics: The Business of Managing and Marketing in the Age of Turbulence Rating: 4 out of 5 stars4/5Confronting Capitalism: Real Solutions for a Troubled Economic System Rating: 5 out of 5 stars5/5Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources Rating: 4 out of 5 stars4/5Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know Rating: 0 out of 5 stars0 ratingsKellogg on Advertising and Media: The Kellogg School of Management Rating: 3 out of 5 stars3/5Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know Rating: 3 out of 5 stars3/5Attracting Investors: A Marketing Approach to Finding Funds for Your Business Rating: 0 out of 5 stars0 ratingsArts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences Rating: 4 out of 5 stars4/5
Related to Ten Deadly Marketing Sins
Related ebooks
Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management Rating: 0 out of 5 stars0 ratingsMarketing 6.0: The Future Is Immersive Rating: 5 out of 5 stars5/5Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause Rating: 4 out of 5 stars4/5High Visibility, Third Edition: Transforming Your Personal and Professional Brand Rating: 4 out of 5 stars4/5Marketing and Finance: Creating Shareholder Value Rating: 0 out of 5 stars0 ratingsSales Growth: Five Proven Strategies from the World's Sales Leaders Rating: 0 out of 5 stars0 ratingsSales Blazers: 8 Goal-Shattering Strategies from the World's Top Sales Leaders Rating: 0 out of 5 stars0 ratingsMarketing Insights from A to Z: 80 Concepts Every Manager Needs to Know Rating: 3 out of 5 stars3/5Marketing Book: More Than 2000 Marketing Quotes Rating: 0 out of 5 stars0 ratingsPrecision Marketing: The New Rules for Attracting, Retaining, and Leveraging Profitable Customers Rating: 0 out of 5 stars0 ratingsMarket Your Way to Growth: 8 Ways to Win Rating: 4 out of 5 stars4/5Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability Rating: 0 out of 5 stars0 ratingsKellogg on Marketing: The Marketing Faculty of the Kellogg School of Management Rating: 0 out of 5 stars0 ratingsMarketing: Traditional, Digital and Integrated Rating: 0 out of 5 stars0 ratingsChaotics: The Business of Managing and Marketing in the Age of Turbulence Rating: 4 out of 5 stars4/5Technical Marketing Communication: A Guide to Writing, Design, and Delivery Rating: 0 out of 5 stars0 ratingsFinance for Sales Managers Rating: 0 out of 5 stars0 ratingsE-Business Models and Web Strategies for Agribusiness Rating: 0 out of 5 stars0 ratingsThe Customer Culture Imperative: A Leader's Guide to Driving Superior Performance Rating: 5 out of 5 stars5/5The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning Rating: 5 out of 5 stars5/5B2B Marketing 123: A 3 Step Approach for Marketing to Businesses Rating: 0 out of 5 stars0 ratingsSummary of Simon Kingsnorth's Digital Marketing Strategy Rating: 0 out of 5 stars0 ratingsAttracting Investors: A Marketing Approach to Finding Funds for Your Business Rating: 0 out of 5 stars0 ratingsMarketing 5.0: Technology for Humanity Rating: 4 out of 5 stars4/5Kellogg on Advertising and Media: The Kellogg School of Management Rating: 3 out of 5 stars3/5Winning With Strategic Marketing: Driving Success for Startups and Small Businesses Rating: 0 out of 5 stars0 ratingsMarketing Myopia Rating: 4 out of 5 stars4/5B2B Sales Mentors: 20 Stories from 20 Top 1% Sales Professionals Rating: 0 out of 5 stars0 ratings
Sales & Selling For You
Affordable Interior Design: High-End Tips for Any Budget Rating: 4 out of 5 stars4/5The New Model of Selling: Selling to an Unsellable Generation Rating: 5 out of 5 stars5/5The Digital Marketing Handbook: A Step-By-Step Guide to Creating Websites That Sell Rating: 5 out of 5 stars5/5The Qualified Sales Leader: Proven Lessons from a Five Time CRO Rating: 5 out of 5 stars5/5The Most Powerful Woman in the Room Is You: Command an Audience and Sell Your Way to Success Rating: 4 out of 5 stars4/5The Art of Closing the Sale: The Key to Making More Money Faster in the World of Professional Selling Rating: 5 out of 5 stars5/5Summary of The Magic of Thinking Big by David J. Schwartz Rating: 4 out of 5 stars4/5Summary of You Are a Badass by Jen Sincero Rating: 5 out of 5 stars5/5You Can Negotiate Anything: The Groundbreaking Original Guide to Negotiation Rating: 4 out of 5 stars4/5Summary of Timothy Ferriss' book: The 4-Hour Workweek: More time, more money, more life: Summary Rating: 5 out of 5 stars5/5Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success Rating: 4 out of 5 stars4/5Body Language: How to Read Others, Detect Deceit, and Convey the Right Message Rating: 0 out of 5 stars0 ratingsSOLD: Every Real Estate Agent’s Guide to Building a Profitable Business Rating: 5 out of 5 stars5/5New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development Rating: 4 out of 5 stars4/5Ninja Selling: Subtle Skills. Big Results. Rating: 4 out of 5 stars4/5The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Rating: 4 out of 5 stars4/5Exactly What to Say: The Magic Words for Influence and Impact Rating: 4 out of 5 stars4/5The Introvert’s Edge to Networking: Work the Room. Leverage Social Media. Develop Powerful Connections Rating: 0 out of 5 stars0 ratingsObjections: The Ultimate Guide for Mastering The Art and Science of Getting Past No Rating: 5 out of 5 stars5/5The Mom Test: How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You Rating: 5 out of 5 stars5/5Influence: The Psychology of Leadership and Persuasion Rating: 5 out of 5 stars5/5The Introvert's Edge: How the Quiet and Shy Can Outsell Anyone Rating: 4 out of 5 stars4/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5DotCom Secrets (Review and Analysis of Brunson's Book) Rating: 4 out of 5 stars4/5
Related categories
Reviews for Ten Deadly Marketing Sins
6 ratings0 reviews