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    The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance
    The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance
    The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance
    Ebook317 pages6 hours

    The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance

    By Linden Brown and Christopher Brown

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    About this ebook

    What do Toyota, Apple, and Zappos have in common?
    CUSTOMER-CENTRIC CULTURE

    And now, with this research-based method, you can replicate their success with your business

    Based on more than 60 studies and the authors’ three-year proprietary research project with more than 100 companies, The Customer Culture Imperative demonstrates that organizations exhibiting a strong "customer-centric culture" do, in fact, produce superior business performance. It provides diagnostic tools and a roadmap for effective implementation, designed to make cultural change concrete and actionable in any organization.

    Dr. Linden R. Brown is chairman and co-founder of MarketCulture Strategies Inc.
    Christopher Brown is the former marketing director for Hewlett-Packard for the South Pacific and is presently a Silicon Valley-based sales and marketing consultant.

    LanguageEnglish
    PublisherMcGraw-Hill Education
    Release dateDec 6, 2013
    ISBN9780071819824
    The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance

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