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Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits (AFP Fund Development Series)
By Jocelyne Daw
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About this ebook
This book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and businesses to combine the power of their individual brands with a company's marketing might to achieve social and shareholder value while communicating their values. Cause Marketing for Nonprofits changes the way nonprofits view and execute cause marketing programs. It provides a wealth of hands-on, practical experience that can benefit any nonprofit organization interested in this innovative and growing form of generating revenue, building profile and achieving mission. No nonprofit can afford to ignore the contents of this important new book, the first designed specifically for the sector.
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Titles in the series (27)
Nonprofit Essentials: Major Gifts Beyond Fundraising: New Strategies for Nonprofit Innovation and Investment Rating: 0 out of 5 stars0 ratingsKeep Your Donors: The Guide to Better Communications & Stronger Relationships Rating: 5 out of 5 stars5/5Effective Donor Relations Rating: 0 out of 5 stars0 ratingsBreakthrough Nonprofit Branding: Seven Principles to Power Extraordinary Results Rating: 3 out of 5 stars3/5Fundraising Consultants: A Guide for Nonprofit Organizations Rating: 0 out of 5 stars0 ratingsFired-Up Fundraising: Turn Board Passion Into Action (AFP Fund Development Series) Rating: 0 out of 5 stars0 ratingsThe Fundraising Feasibility Study: It's Not About the Money Rating: 0 out of 5 stars0 ratingsCause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits (AFP Fund Development Series) Rating: 0 out of 5 stars0 ratingsNonprofit Essentials: The Development Plan Rating: 0 out of 5 stars0 ratingsThe Nonprofit Development Companion: A Workbook for Fundraising Success Rating: 0 out of 5 stars0 ratingsDonor-Centered Planned Gift Marketing: (AFP Fund Development Series) Rating: 0 out of 5 stars0 ratingsGlobal Fundraising: How the World is Changing the Rules of Philanthropy Rating: 0 out of 5 stars0 ratingsThe Philanthropic Planning Companion: The Fundraisers' and Professional Advisors' Guide to Charitable Gift Planning Rating: 0 out of 5 stars0 ratingsAn Executive's Guide to Fundraising Operations: Principles, Tools, and Trends Rating: 0 out of 5 stars0 ratingsFundraising the SMART Way: Predictable, Consistent Income Growth for Your Charity Rating: 0 out of 5 stars0 ratingsProspect Research for Fundraisers: The Essential Handbook Rating: 0 out of 5 stars0 ratingsA Fundraising Guide for Nonprofit Board Members Rating: 0 out of 5 stars0 ratingsFundraising and the Next Generation: Tools for Engaging the Next Generation of Philanthropists Rating: 2 out of 5 stars2/5Nonprofit Fundraising Strategy: A Guide to Ethical Decision Making and Regulation for Nonprofit Organizations Rating: 0 out of 5 stars0 ratingsNonprofit Essentials: Recruiting and Training Fundraising Volunteers Rating: 0 out of 5 stars0 ratingsLeading the Fundraising Charge: The Role of the Nonprofit Executive Rating: 0 out of 5 stars0 ratingsLeading Up: Transformational Leadership for Fundraisers Rating: 0 out of 5 stars0 ratingsNonprofit Essentials: Endowment Building Rating: 0 out of 5 stars0 ratingsNonprofit Essentials: The Capital Campaign Rating: 0 out of 5 stars0 ratings
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