HOW SMART is your data?
Sep 11, 2020
2 minutes
AT THE MARKETING ASSOCIATION Smarter Data Conference we heard from some of New Zealand’s top thought leaders about how they solve customer problems using data.
They shared with us practical advice and insight into how they solve gaps in their data sets. So, what did we learn? Here are my key takeaways from the day:
Don’t wait for perfect
Adrian Green, Head of
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