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    Gimme! The Human Nature of Successful Marketing
    Gimme! The Human Nature of Successful Marketing
    Gimme! The Human Nature of Successful Marketing
    Ebook169 pages4 hours

    Gimme! The Human Nature of Successful Marketing

    By John Hallward

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    About this ebook

    In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and advertisers, this book looks at the human nature of consumers and presents the proven tactics, techniques, and arguments that best motivate the human animal to buy.
    LanguageEnglish
    PublisherWiley
    Release dateMay 11, 2007
    ISBN9780470117408
    Gimme! The Human Nature of Successful Marketing

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