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Summary of Roy H. Williams's Secret Formulas of the Wizard of Ads
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#1 Words are the most powerful force there has ever been. They start wars and end them, create love and choke it, bring us to laughter and joy, and tears.
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IRB Media
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Summary of Roy H. Williams's Secret Formulas of the Wizard of Ads - IRB Media
Insights from Chapter 1
#1
Words are the most powerful force there has ever been. They start wars and end them, create love and choke it, bring us to laughter and joy, and tears.
Insights from Chapter 2
#1
The simple truth is that nothing sounds so much like the truth as the truth. And most people seem to know the truth when they hear it. The truth is never full of loopholes and generalities. It’s made of specifics and substantiation.
Insights from Chapter 3
#1
The three sacred cows of advertising are demographic targeting, gross rating points, and media mix. They all assume that the same people will see your ads and buy your products. However, rarely is one of these fragmented campaigns connected in the mind of the consumer.
Insights from Chapter 4
#1
The advertising business is unlike any other. The idea that the customer is always right is false in advertising, just as it is in every other
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