Every three months, TRA, in partnership with ThinkTV, ask 1,000 regular New Zealanders a simple, unprompted question; “What is your favourite ad on TV at the moment?” The most frequently mentioned favourites make up the top 10 list.
On the back of this research, there’s a lot that we can learn from the survey in terms of what work is resonating, and which creative is going the distance.
Our most recent observation is
