Marketing That Matters: 10 Practices to Profit Your Business and Change the World
4.5/5
()
About this ebook
Using real-life examples from Patagonia, General Mills, Clif Bar, and many other companies, Marketing That Matters shows how to define your company's mission, goals, and potential audience in ways that are flexible, creative, and true to your organization's core values. They offer ten practices to engage customers using innovative marketing techniques--from discovering how customers make decisions to building committed communities of customers, employees, and strategic partners who will spread the word about your company--and potentially change the world. Marketing that Matters is the definitive handbook to help you incorporate social responsibility as a core element in your company's marketing strategy.
Chip Conley
Veteran CEO Chip Conley has created more boutique hotels than anyone in the world. Founder of Joie de Vivre Hospitality, which he grew into America’s second largest boutique hotel company, he speaks around the world on how to find meaning at the intersection of business and psychology. The author of several books, including Peak: How Great Companies Get Their Mojo from Maslow, he was named the Most Innovative CEO in the San Francisco Bay Area, which he calls home. For more information, visit EmotionalEquations.com and ChipConley.com.
Read more from Chip Conley
Emotional Equations: Simple Truths for Creating Happiness + Success Rating: 4 out of 5 stars4/5Positive Leadership: Strategies for Extraordinary Performance Rating: 0 out of 5 stars0 ratings
Related to Marketing That Matters
Related ebooks
The Hawke Method: The Three Principles of Marketing that Made Over 3,000 Brands Soar Rating: 0 out of 5 stars0 ratingsBeyond Buzz: The Next Generation of Word-of-Mouth Marketing Rating: 4 out of 5 stars4/5Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs Rating: 4 out of 5 stars4/5Bold Brand: The New Rules for Differentiating, Branding, and Marketing Your Professional Services Firm Rating: 0 out of 5 stars0 ratingsSummary of Bernadette Jiwa's Story Driven Rating: 0 out of 5 stars0 ratingsWho Do You Want Your Customers to Become? Rating: 0 out of 5 stars0 ratingsThe Experience Maker: How to Create Remarkable Experiences That Your Customers Can’t Wait to Share Rating: 4 out of 5 stars4/5Think. Do. Say.: How to Seize Attention and Build Trust in a Busy, Busy World Rating: 5 out of 5 stars5/5The Inside Advantage (PB): The Strategy that Unlocks the Hidden Growth in Your Business Rating: 5 out of 5 stars5/5Founder Brand: Turn Your Story Into Your Competitive Advantage Rating: 5 out of 5 stars5/5The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success Rating: 0 out of 5 stars0 ratingsWho's Your Mike?: A No-Bullshit Guide to the People You'll Meet on Your Entrepreneurial Journey Rating: 0 out of 5 stars0 ratingsSummary of Marcus Sheridan's They Ask, You Answer Rating: 0 out of 5 stars0 ratingsOne Last Talk: Why Your Truth Matters and How to Speak It Rating: 0 out of 5 stars0 ratingsDifferentiate or Die (Review and Analysis of Trout and Rivkin's Book) Rating: 0 out of 5 stars0 ratingsThe Icarus Deception (Review and Analysis of Godin's Book) Rating: 4 out of 5 stars4/5Summary of Denise Lee Yohn's What Great Brands Do Rating: 0 out of 5 stars0 ratingsMeasuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies Rating: 0 out of 5 stars0 ratingsThe Dream Machine: A Leader's Guide to Creating Teams of High Performers Who Achieve Extraordi Rating: 0 out of 5 stars0 ratingsBaked In: Creating Products and Businesses That Market Themselves Rating: 0 out of 5 stars0 ratingsHow to Grow When Markets Don't (Review and Analysis of Slywotzky and Wise's Book) Rating: 0 out of 5 stars0 ratingsBrand Purpose Strategy A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsThe Celebrity CEO: How Entrepreneurs Can Thrive by Building a Community and a Strong Personal Brand Rating: 0 out of 5 stars0 ratingsBrand Harmony: Achieving Dynamic Results by Orchestrating Your Customer's Total Experience Rating: 5 out of 5 stars5/5Tom Peters' Compact Guide to Excellence Rating: 0 out of 5 stars0 ratingsDiscernment: The Business Athlete's Regimen for a Great Life through Better Decisions Rating: 0 out of 5 stars0 ratingsSway: Implement the G.R.I.T. Marketing Method to Gain Influence and Drive Corporate Strategy Rating: 5 out of 5 stars5/5Bottom-Up Marketing (Review and Analysis of Ries and Trout's Book) Rating: 5 out of 5 stars5/5
Marketing For You
The Millionaire Next Door Rating: 4 out of 5 stars4/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 4 out of 5 stars4/5Invisible Influence: The Hidden Forces that Shape Behavior Rating: 4 out of 5 stars4/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5The Freedom Shortcut: How Anyone Can Generate True Passive Income Online, Escape the 9-5, and Live Anywhere Rating: 5 out of 5 stars5/5How to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often Rating: 4 out of 5 stars4/5Built to Last: Successful Habits of Visionary Companies Rating: 4 out of 5 stars4/5Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered Rating: 5 out of 5 stars5/5The Catalyst: How to Change Anyone's Mind Rating: 4 out of 5 stars4/5Exactly What to Say: The Magic Words for Influence and Impact Rating: 4 out of 5 stars4/5The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue Rating: 4 out of 5 stars4/5The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Rating: 4 out of 5 stars4/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 0 out of 5 stars0 ratingsWin In Court Every Time Rating: 5 out of 5 stars5/5Robert Cialdini's Influence: The Psychology of Persuasion Summary Rating: 4 out of 5 stars4/5Six Figure Blogging Blueprint Rating: 5 out of 5 stars5/5Ogilvy on Advertising in the Digital Age Rating: 5 out of 5 stars5/5Quiet Leadership: Six Steps to Transforming Performance at Work Rating: 4 out of 5 stars4/5How to Start a Nonprofit Organization: The Complete Guide to Start Non Profit Organization (NPO) Rating: 4 out of 5 stars4/5Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content Rating: 4 out of 5 stars4/5Propaganda Rating: 4 out of 5 stars4/5Pre-Suasion: A Revolutionary Way to Influence and Persuade Rating: 4 out of 5 stars4/5The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) Rating: 4 out of 5 stars4/5Affiliate Marketing For Dummies Rating: 0 out of 5 stars0 ratingsAlchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5The Best Credit Repair Manual Ever Written Rating: 5 out of 5 stars5/5
Reviews for Marketing That Matters
15 ratings0 reviews