The Inside Advantage (PB): The Strategy that Unlocks the Hidden Growth in Your Business
By Robert H. Bloom and Dave Conti
5/5
()
About this ebook
Be the Driving Force Behind Your Company's Growth
Robert H. Bloom has discovered that every enterprise has at least one strategic asset-one existing strength-that can form the foundation for future growth. He calls this an Inside Advantage. This strength usually lies unrecognized in an activity the business is currently performing or in a concept or an idea that the business already owns. Finding this hidden potential and becoming well known for it will grow the business.
This strategy reflects Bloom's 45 years of experience in growing businesses and brands of every size and type, including famous companies such as Southwest Airlines, T-Mobile, T.G.I. Friday's, Zales, Nestlé, and L'Oréal, as well as not-so-famous B2B firms, not-for-profit organizations, and start-ups.
Now, through his Growth Discovery Process, he is making his strategy available to all people who know their craft but don't know how to craft a growth strategy.
Bloom's process is a plain-language path of discovery with only four steps. Whether you are a business leader, a manager, or an entrepreneur, this Growth Discovery Process will enable you to gain a profound insight into the core values of your enterprise. It will guide you to a clear understanding of who your customers are and what your special offerings to those customers should be. Finally, the process will stimulate a host of ideas-what Bloom calls Imaginative Acts-for highlighting your Inside Advantage and making it well known to current and prospective customers.
Doing what you're good at and doing it better than anyone else will create growth. The Inside Advantage will help you capture that magic moment when customers will select your product or service over those of your competitors.
Related to The Inside Advantage (PB)
Related ebooks
Profit Works: Unravel the Complexity of Incentive Plans to Increase Employee Productivity, Cultivate an Engaged Workforce, and Maximize Your Company's Potential Rating: 5 out of 5 stars5/5Start at the End: How Companies Can Grow Bigger and Faster by Reversing Their Business Plan Rating: 5 out of 5 stars5/5They Buy Your Because: Closing the Sale in a Crowded Market Rating: 0 out of 5 stars0 ratingsBlueprint to a Billion: 7 Essentials to Achieve Exponential Growth Rating: 4 out of 5 stars4/5Further, Faster: The Vital Few Steps That Take the Guesswork out of Growth Rating: 0 out of 5 stars0 ratingsSway: Implement the G.R.I.T. Marketing Method to Gain Influence and Drive Corporate Strategy Rating: 5 out of 5 stars5/5Levers: The Framework for Building Repeatability into Your Business Rating: 4 out of 5 stars4/5Rocket Fuel (Review and Analysis of Wickman and Winter's Book) Rating: 5 out of 5 stars5/5One to Ten: Finding Your Way from Startup to Scaleup Rating: 0 out of 5 stars0 ratingsInstant Systems Rating: 3 out of 5 stars3/5Business Plans that Work Rating: 0 out of 5 stars0 ratingsSummary of Scaling Up: by Verne Harnish | Key Takeaways & Analysis Rating: 5 out of 5 stars5/5A CEO Only Does Three Things: Finding Your Focus in the C-Suite Rating: 5 out of 5 stars5/5Scale or Fail: How to Build Your Dream Team, Explode Your Growth, and Let Your Business Soar Rating: 0 out of 5 stars0 ratingsRiding Shotgun: The Role of the COO, Updated Edition Rating: 4 out of 5 stars4/5Metronomics: One United System to Grow Up Your Team, Company, and Life Rating: 0 out of 5 stars0 ratingsThe Customer-Funded Business: Start, Finance, or Grow Your Company with Your Customers' Cash Rating: 3 out of 5 stars3/5Scaling Up Compensation: 5 Design Principles for Turning Your Largest Expense into a Strategic Advantage Rating: 4 out of 5 stars4/5The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top Rating: 0 out of 5 stars0 ratingsSummary of Gino Wickman & Mark C. Winters's Rocket Fuel Rating: 0 out of 5 stars0 ratingsRock & Sand: A Practical Insight to Business Growth Rating: 0 out of 5 stars0 ratingsMarketing That Matters: 10 Practices to Profit Your Business and Change the World Rating: 4 out of 5 stars4/5Lingo: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible Rating: 5 out of 5 stars5/5Amp It Up: Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity Rating: 5 out of 5 stars5/5Simple Scaling: Ten Proven Principles to 10x Your Business Rating: 0 out of 5 stars0 ratingsThe Second in Command: Unleash the Power of Your COO Rating: 0 out of 5 stars0 ratingsA Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business Rating: 4 out of 5 stars4/5Meetings Suck: Turning One of the Most Loathed Elements of Business Into One of the Most Valuable Rating: 4 out of 5 stars4/5Sell More Faster: The Ultimate Sales Playbook for Startups Rating: 0 out of 5 stars0 ratingsSummary of Frances Frei & Anne Morriss's Uncommon Service Rating: 0 out of 5 stars0 ratings
Business For You
Becoming Bulletproof: Protect Yourself, Read People, Influence Situations, and Live Fearlessly Rating: 4 out of 5 stars4/5Law of Connection: Lesson 10 from The 21 Irrefutable Laws of Leadership Rating: 4 out of 5 stars4/5Collaborating with the Enemy: How to Work with People You Don’t Agree with or Like or Trust Rating: 4 out of 5 stars4/5Leadership and Self-Deception: Getting out of the Box Rating: 4 out of 5 stars4/5The Richest Man in Babylon: The most inspiring book on wealth ever written Rating: 5 out of 5 stars5/5Crucial Conversations: Tools for Talking When Stakes are High, Third Edition Rating: 4 out of 5 stars4/5Crucial Conversations Tools for Talking When Stakes Are High, Second Edition Rating: 4 out of 5 stars4/5Nickel and Dimed: On (Not) Getting By in America Rating: 4 out of 5 stars4/5Your Next Five Moves: Master the Art of Business Strategy Rating: 5 out of 5 stars5/5Just Listen: Discover the Secret to Getting Through to Absolutely Anyone Rating: 4 out of 5 stars4/5Set for Life: An All-Out Approach to Early Financial Freedom Rating: 4 out of 5 stars4/5Confessions of an Economic Hit Man, 3rd Edition Rating: 5 out of 5 stars5/5Summary of J.L. Collins's The Simple Path to Wealth Rating: 5 out of 5 stars5/5The Catalyst: How to Change Anyone's Mind Rating: 4 out of 5 stars4/5Tools Of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers Rating: 4 out of 5 stars4/5Robert's Rules Of Order Rating: 5 out of 5 stars5/5Buy, Rehab, Rent, Refinance, Repeat: The BRRRR Rental Property Investment Strategy Made Simple Rating: 5 out of 5 stars5/5High Conflict: Why We Get Trapped and How We Get Out Rating: 4 out of 5 stars4/5Capitalism and Freedom Rating: 4 out of 5 stars4/5Lying Rating: 4 out of 5 stars4/5The Five Dysfunctions of a Team: A Leadership Fable, 20th Anniversary Edition Rating: 4 out of 5 stars4/5Robert's Rules of Order: The Original Manual for Assembly Rules, Business Etiquette, and Conduct Rating: 4 out of 5 stars4/5Invisible Influence: The Hidden Forces that Shape Behavior Rating: 4 out of 5 stars4/5The Intelligent Investor, Rev. Ed: The Definitive Book on Value Investing Rating: 4 out of 5 stars4/5Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered Rating: 5 out of 5 stars5/5Summary of Eve Rodsky's Fair Play Rating: 2 out of 5 stars2/5
Reviews for The Inside Advantage (PB)
5 ratings0 reviews