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    Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
    Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
    Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
    Ebook287 pages3 hours

    Beyond Buzz: The Next Generation of Word-of-Mouth Marketing

    By Lois KELLY

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    About this ebook

    Gold prize winner for best marketing book (tie), 2008 Axiom/Inc Magazine awards Finalist, 2008 Berry-American Marketing Association Book Prize It’s official: the old marketing model is dead, and word of mouth is king. But while a lot of attention has been paid to the mechanics of creating buzz, only the savviest of marketers have learned to focus on crafting the right kind of message -- because without it, even the loudest buzz will soon die down. Beyond Buzz shows readers how to listen to customers, identify what is important to them, and then craft the kind of message that will truly resonate and spark conversation. Filled with insightful examples of conversational marketing at work, Beyond Buzz gives readers the tools and inspiration they need to create an effective and interesting conversational theme that will engage their customers and take their marketing to a whole new level. Without the right message in place, word of mouth marketing will never live up to its promise. This innovative and practical book shows readers how to ignite people’s interest...and generate much more than buzz.

    LanguageEnglish
    PublisherThomas Nelson
    Release dateMar 26, 2007
    ISBN9780814429907
    Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
    Author

    Lois KELLY

    Lois Kelly, an author and marketing strategist, counsels executives in large corporations like FedEx, SAP, HP, Fidelity Investments, Dunkin' Donuts, TJ Maxx, SAS Institute, University of Massachusetts, The Conference Board, USAA, Sapient, Communispace, and many more. They hire Lois presumably for help on communicating change and mobilizing word of mouth marketing. The unstated, real reason they hire her is that they are rebels at work, looking for a rebel emeritus who can guide them in successfully shepherding their change agendas inside large, complex organizations – and outside to customers. Being a rebel can be dangerous, and they recognize the value of having an experienced guide.

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      Beyond Buzz - Lois KELLY

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