In this episode of SCIP IntelliCast, we sit down with Keith Pigues, CEO of Luminas Strategy, and four-time Chief Marketing Officer and growth leader from great organizations such as CEMEX, RR Donnelley, ADP, Honeywell and Ply Gem. Our conversation is all about Value Proposition:The secret sauce of the Differential Value Proposition (DVP)Identifying market & customer insights & prioritizing where to act Applying the DVP framework to your Competitive Intelligence functionTo connect with Keith or learn more about Luminas Strategy, visit www.luminasstrategy.com.   For training, best practices, and peer connections on competitive strategy & intelligence, connect with us at www.scip.org.