In this episode of SCIP IntelliCast, we talk with Rita McGrath,  best-selling author, sought-after speaker, and  longtime professor at Columbia Business School. Consistently named one of the world’s Top 10 management thinkers, Rita is the author of the best-selling books The End of Competitive Advantage, and Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen.  As a consultant to CEOs, her work has had a lasting impact on the strategy and growth programs of Fortune 500 companies worldwide. We talk with Rita about:How CI professionals can build a grass-roots movement, rather than waiting around for a "seat at the table"The concept of "continuous strategy" and the implications for CI professionalsWarning signs that your organization's competitive advantage is waningA new way of tracking and responding to weak signals