The McGraw-Hill 36-Hour Course Product Development
By Andrea Belz
5/5
()
About this ebook
In a world overloaded with new products and services, making a single offering stand out is a Herculean task. Or is it? Market leaders are developing innovative processes that all but guarantee the success of their new products--and now their secrets are available to you.
The McGraw-Hill 36-Hour Course: Product Development gives you the critical edge in a product-saturated world. Presenting the most current marketing tools and best practices, it provides proven methods behind successful product development, along with case studies from the most creative companies of our time--Apple, Google, Cisco, Toyota, Pixar, and many others. In less than a week, you'll be an expert on:
- Creating a value proposition that motivates a customer to buy your new product
- Protecting intellectual property to sustain a competitive advantage
- Creating a budget and securing the capital you need
- Managing the design, fabrication, integration, and delivery processes
- Master the essentials of product development
- Maximize your study time
- Measure your progress with chapter tests and a free online exam
- Earn a Certificate of Achievement online
Designed as an easy, self-paced "course" complete with chapter-ending quizzes and an online final exam, The McGraw-Hill 36-Hour Course: Product Development puts you on the fast track to making your dream product a success.
Related to The McGraw-Hill 36-Hour Course Product Development
Related ebooks
Writing Winning Business Proposals, Third Edition Rating: 2 out of 5 stars2/5The McGraw-Hill 36-Hour Course: Operations Management Rating: 5 out of 5 stars5/5Project Management Rating: 4 out of 5 stars4/5The Product Managers Handbook, 3E Rating: 0 out of 5 stars0 ratingsThe Product Manager's Field Guide: Practical Tools, Exercises, and Resources for Improved Product Management Rating: 5 out of 5 stars5/5Accounting for Managers Rating: 0 out of 5 stars0 ratingsThe Manager's Guide to Strategy Rating: 4 out of 5 stars4/5Sales Techniques Rating: 0 out of 5 stars0 ratingsThe One-Day Marketing Plan: Organizing and Completing a Plan that Works Rating: 3 out of 5 stars3/5The Manager's Book of Questions: 1001 Great Interview Questions for Hiring the Best Person Rating: 0 out of 5 stars0 ratingsSix Sigma For Managers Rating: 0 out of 5 stars0 ratings201 Ways to Turn Any Employee Into a Star Player Rating: 4 out of 5 stars4/5The Fundamentals of Business-to-Business Sales & Marketing Rating: 5 out of 5 stars5/5Manager's Guide to Motivating Employees 2/E Rating: 0 out of 5 stars0 ratingsPresentation Skills For Managers Rating: 3 out of 5 stars3/5The 10 Immutable Laws of Power Selling: The Key to Winning Sales, Wowing Customers, and Driving Profits Through the Roof Rating: 0 out of 5 stars0 ratingsManager's Guide to Online Marketing Rating: 0 out of 5 stars0 ratingsThe McGraw-Hill 36-Hour Course in Business Writing and Communication, Second Edition Rating: 4 out of 5 stars4/5Strategic Trade Show Success Rating: 5 out of 5 stars5/5What is Six Sigma Process Management? Rating: 4 out of 5 stars4/5Competitive Intelligence For the Competitive Edge Rating: 0 out of 5 stars0 ratingsMotivational Management Rating: 0 out of 5 stars0 ratingsSales Strategies Third Edition Rating: 0 out of 5 stars0 ratingsThe McGraw Hill 36 Hour Six Sigma Course Rating: 3 out of 5 stars3/5Blue Collar Resumes-Third Edition Rating: 0 out of 5 stars0 ratingsInside Sales A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsPerformance Review A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsStart a Business in California Rating: 0 out of 5 stars0 ratingsSkills for New Managers Rating: 3 out of 5 stars3/5Customer Service Management Training 101: Quick and Easy Techqniues That Get Great Results Rating: 3 out of 5 stars3/5
Training For You
Trade Like a Stock Market Wizard: How to Achieve Super Performance in Stocks in Any Market Rating: 5 out of 5 stars5/5How to Make Money in Stocks Complete Investing System (EBOOK) Rating: 4 out of 5 stars4/5Administrative Assistant's and Secretary's Handbook Rating: 4 out of 5 stars4/5Perfect Phrases for Letters of Recommendation Rating: 5 out of 5 stars5/5The Job Interview Phrase Book: The Things to Say to Get You the Job You Want Rating: 4 out of 5 stars4/5The Wisdom of Mike Mentzer: The Art, Science and Philosophy of a Bodybuilding Legend Rating: 5 out of 5 stars5/5Practice Makes Perfect Mastering Writing Rating: 5 out of 5 stars5/5Crucial Conversations: Tools for Talking When Stakes are High, Third Edition Rating: 4 out of 5 stars4/5101 Games and Activities for Children With Autism, Asperger’s and Sensory Processing Disorders Rating: 5 out of 5 stars5/5The 2-Hour Workshop Blueprint: Design Fast. Deliver Strong. Without Stress. Rating: 5 out of 5 stars5/5Mean Girls at Work: How to Stay Professional When Things Get Personal Rating: 3 out of 5 stars3/5SECURITIES INDUSTRY ESSENTIALS EXAM STUDY GUIDE 2022 + TEST BANK Rating: 5 out of 5 stars5/5How to Trade In Stocks Rating: 4 out of 5 stars4/5Crucial Conversations Tools for Talking When Stakes Are High, Second Edition Rating: 4 out of 5 stars4/51001 Questions to Ask Before You Get Married Rating: 4 out of 5 stars4/5Perfect Phrases for Writing Grant Proposals Rating: 4 out of 5 stars4/5Securitized Real Estate and 1031 Exchanges Rating: 0 out of 5 stars0 ratingsHow to Talk and Instantly Connect with Anyone (EBOOK BUNDLE) Rating: 5 out of 5 stars5/5Electronic Shorthand: An Easy-To-Learn Method Of Rapid Digital Note-Taking Rating: 5 out of 5 stars5/5The Millionaire Real Estate Investor Rating: 5 out of 5 stars5/5The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience Rating: 4 out of 5 stars4/5The Everything Career Tests Book: 10 Tests to Determine the Right Occupation for You Rating: 0 out of 5 stars0 ratingsHow To Buy A Business With No Money Rating: 4 out of 5 stars4/5Wake Up Now Rating: 5 out of 5 stars5/5
Reviews for The McGraw-Hill 36-Hour Course Product Development
1 rating0 reviews