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    The Product Managers Handbook, 3E
    The Product Managers Handbook, 3E
    The Product Managers Handbook, 3E
    Ebook331 pages6 hours

    The Product Managers Handbook, 3E

    By Linda Gorchels

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    About this ebook

    • Previous editions sold more than 17,000 copies


    • Now includes a CD-ROM with Excel Worksheet templates and features new chapters on product management brand strategy and international perspectives


    • Linda Gorchels is a well-known product management authority, and the author of The Product Manager's Field Guide and The Manager's Guide to Distribution Channels


    LanguageEnglish
    PublisherMcGraw-Hill Education
    Release dateNov 28, 2005
    ISBN9780071772099
    The Product Managers Handbook, 3E

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