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    Managing Product, Managing Tension: Ways to Manage the Pressure and Uncertainty of Managing Products
    Managing Product, Managing Tension: Ways to Manage the Pressure and Uncertainty of Managing Products
    Managing Product, Managing Tension: Ways to Manage the Pressure and Uncertainty of Managing Products
    Ebook340 pages7 hours

    Managing Product, Managing Tension: Ways to Manage the Pressure and Uncertainty of Managing Products

    By Marc Abraham

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    About this ebook

    THE DEFINITIVE BOOK ON THE CHALLENGING NATURE OF PRODUCT MANAGEMENT

    When consumers use a product or a service, the experience generates an emotion. For those of us who create products or services, our primary focus is on the customer, helping them achieve their desired outcome and attempting to stimulate positive customer emotions. However, in our relentless pursuit of satisfying customer needs, many product people or “makers” fail to spend enough time reflecting and managing our own emotions. “Managing Product = Managing Tension” brings the pressures and unknowns inherent in managing products to the fore and offers practical solutions about how to harness them - ultimately turning them to your advantage in order to help develop world-class products.

    www.marcabraham.com
    LanguageEnglish
    PublisherBrown Dog Books
    Release dateOct 12, 2020
    ISBN9781839521966
    Managing Product, Managing Tension: Ways to Manage the Pressure and Uncertainty of Managing Products

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      Book preview

      Managing Product, Managing Tension - Marc Abraham

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