Ebook254 pages4 hours
Competitive Intelligence For the Competitive Edge
By Alan Dutka
Rating: 0 out of 5 stars
()
About this ebook
Get a Leg up on Your Closest Industry Rival! With years of real-world business experience behind him, author Alan Dutka offers this compelling look at competitive intelligence--the process of collecting, analyzing, and acting upon information about your competitors and the competitive environment--and how it can improve your company's bottom line and give you a leading edge. Taking a true practitioner's approach, Competitive Intelligence for the Competitive Edge shows you how to integrate your business's operations--particularly marketing, advertising, and strategic planning--with the latest competitive intelligence techniques in order to achieve positive results in all areas. The author also:
Competitive Intelligence for the Competitive Edge is a must-have for any business professional interested in launching a successful competitive intelligence program. About the Author Alan Dutka is President of National Survey Research Center, a marketing and opinion research company based in Cleveland, Ohio. He is a frequent lecturer for the American Marketing Association and for the Society for Competitive Intelligence. Mr. Dutka's other published titles include State of the Art Marketing Research, second edition, with Al Blankenship, and The AMA Handbook for Customer Satisfaction.
- Reviews the latest tools and techniques for data gathering, storage, and analysis
- Provides helpful insight on information interpretation and dissemination of intelligence within a corporate structure
- Includes numerous real-life examples of using competitive intelligence techniques in actual business situations
- Offers important information on obtaining competitive intelligence information for the global marketplace
- Provides a list of resources for competitive intelligence information
Competitive Intelligence for the Competitive Edge is a must-have for any business professional interested in launching a successful competitive intelligence program. About the Author Alan Dutka is President of National Survey Research Center, a marketing and opinion research company based in Cleveland, Ohio. He is a frequent lecturer for the American Marketing Association and for the Society for Competitive Intelligence. Mr. Dutka's other published titles include State of the Art Marketing Research, second edition, with Al Blankenship, and The AMA Handbook for Customer Satisfaction.
Related to Competitive Intelligence For the Competitive Edge
Related ebooks
Value-Based Marketing for Bottom-Line success Rating: 0 out of 5 stars0 ratingsIs That Your Hand in My Pocket?: The Sales Professional's Guide to Negotiating Rating: 3 out of 5 stars3/5Marketing Skills For Product Managers: How Product Managers Can Use Marketing To Make Their Product A Success Rating: 0 out of 5 stars0 ratingsCHIEFS Rating: 0 out of 5 stars0 ratingsCareers in Real Estate Rating: 0 out of 5 stars0 ratingsCustomer CEO: How to Profit from the Power of Your Customers Rating: 0 out of 5 stars0 ratingsBe Small Fight Big: How Small Businesses Can Fight Like a Fortune 500 and Win the War on Talent Rating: 0 out of 5 stars0 ratingsAgile Product Management: Streamlining Product Development with Agile Principles Rating: 0 out of 5 stars0 ratingsWhat They Don’T Teach You in Sales School: Sales 101 Rating: 0 out of 5 stars0 ratingsRecurring Revenue Management Complete Self-Assessment Guide Rating: 0 out of 5 stars0 ratingsWhat is Transparency? Rating: 0 out of 5 stars0 ratingsOutsource or Else!: How a Vp of Software Saved His Company Rating: 0 out of 5 stars0 ratingsMarketing Strategy and Tactics The Ultimate Step-By-Step Guide Rating: 0 out of 5 stars0 ratingsBusiness Operations A Complete Guide - 2021 Edition Rating: 0 out of 5 stars0 ratingsWhat Should We Do?: How to Win Clients, Double Profit & Grow Your Home Service Sales Rating: 0 out of 5 stars0 ratingsCustomer Acquisition Cost A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsActive Leadership: A Blueprint for Succeeding and Making a Difference Rating: 0 out of 5 stars0 ratingsOpportunities in Biotech Careers Rating: 1 out of 5 stars1/5Top Secrets for Building a Sales Organization Rating: 0 out of 5 stars0 ratingsMobile Field Service Management A Complete Guide - 2019 Edition Rating: 0 out of 5 stars0 ratingsBusiness Planning and Control System The Ultimate Step-By-Step Guide Rating: 0 out of 5 stars0 ratingsDigital Business Strategies A Complete Guide - 2019 Edition Rating: 0 out of 5 stars0 ratingsSummary of Alan Weiss & Lisa Larter's Masterful Marketing Rating: 0 out of 5 stars0 ratingsThe Manager's Guide to Bullies in the Workplace: Coping with Emotional Terrorists Rating: 0 out of 5 stars0 ratings201 Ways to Turn Any Employee Into a Star Player Rating: 4 out of 5 stars4/5Careers for High-Energy People & Other Go-Getters Rating: 3 out of 5 stars3/5Serious Business: How to attract and persuade customers without being salesy Rating: 0 out of 5 stars0 ratingsClient at the Core: Marketing and Managing Today's Professional Services Firm Rating: 4 out of 5 stars4/5
Leadership For You
How to Win Friends and Influence People: Updated For the Next Generation of Leaders Rating: 4 out of 5 stars4/5The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You Rating: 4 out of 5 stars4/5Emotional Intelligence 2.0 Rating: 5 out of 5 stars5/5Crucial Conversations: Tools for Talking When Stakes are High, Third Edition Rating: 4 out of 5 stars4/5Overcoming Impossible: Learn to Lead, Build a Team, and Catapult Your Business to Success Rating: 5 out of 5 stars5/5The Catalyst: How to Change Anyone's Mind Rating: 4 out of 5 stars4/5Summary of The 48 Laws of Power by Robert Greene Rating: 4 out of 5 stars4/5Divergent Mind: Thriving in a World That Wasn't Designed for You Rating: 4 out of 5 stars4/5The Introverted Leader: Building on Your Quiet Strength Rating: 0 out of 5 stars0 ratingsThe 5AM Club: Own Your Morning. Elevate Your Life. Rating: 4 out of 5 stars4/5Leadership and Self-Deception: Getting out of the Box Rating: 4 out of 5 stars4/5How to Lead When You're Not in Charge: Leveraging Influence When You Lack Authority Rating: 4 out of 5 stars4/5The 7 Habits of Highly Effective People: 30th Anniversary Edition Rating: 5 out of 5 stars5/5Emotional Intelligence 2.0 by Travis Bradberry and Jean Greaves: Cheat Sheet Rating: 4 out of 5 stars4/5Robert's Rules of Order: The Original Manual for Assembly Rules, Business Etiquette, and Conduct Rating: 4 out of 5 stars4/5The Ideal Team Player: How to Recognize and Cultivate The Three Essential Virtues Rating: 4 out of 5 stars4/5The Book of Beautiful Questions: The Powerful Questions That Will Help You Decide, Create, Connect, and Lead Rating: 4 out of 5 stars4/5The 21 Irrefutable Laws of Leadership Workbook: Revised and Updated Rating: 5 out of 5 stars5/5The Five Dysfunctions of a Team: A Leadership Fable, 20th Anniversary Edition Rating: 4 out of 5 stars4/5Everyone Communicates, Few Connect: What the Most Effective People Do Differently Rating: 5 out of 5 stars5/5The Intelligent Investor, Rev. Ed: The Definitive Book on Value Investing Rating: 4 out of 5 stars4/5Emotional Intelligence Habits Rating: 5 out of 5 stars5/5Your Best Year Ever: A 5-Step Plan for Achieving Your Most Important Goals Rating: 4 out of 5 stars4/5Spark: How to Lead Yourself and Others to Greater Success Rating: 5 out of 5 stars5/5The 5 Languages of Appreciation in the Workplace: Empowering Organizations by Encouraging People Rating: 4 out of 5 stars4/5The 7 Habits of Highly Effective People: 15th Anniversary Infographics Edition Rating: 5 out of 5 stars5/5Communicating at Work Rating: 3 out of 5 stars3/5
Reviews for Competitive Intelligence For the Competitive Edge
Rating: 0 out of 5 stars
0 ratings
0 ratings0 reviews
Book preview
Competitive Intelligence For the Competitive Edge - Alan Dutka
Enjoying the preview?
Page 1 of 1