Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    The Marketing Director's Role in Business Planning and Corporate Governance
    The Marketing Director's Role in Business Planning and Corporate Governance
    The Marketing Director's Role in Business Planning and Corporate Governance
    Ebook257 pages4 hours

    The Marketing Director's Role in Business Planning and Corporate Governance

    By Gerald Michaluk

    ()

    Read preview

    About this ebook

    Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors incorporate marketing systems and best practice into a board’s decision-making process.

    Michaluk outlines marketing’s key role in alerting the board to market conditions that merit adjustment of the corporate strategy, thus ensuring that strategy is based on sound intelligence and grounded in market reality. The book is illustrated with examples from a host of top companies, as well as interviews with their CEOs and CMOs. 

    LanguageEnglish
    PublisherWiley
    Release dateJul 31, 2008
    ISBN9780470986653
    The Marketing Director's Role in Business Planning and Corporate Governance

    Related to The Marketing Director's Role in Business Planning and Corporate Governance

    Related ebooks

    Marketing For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Simon Says...

      Sep 23, 2019

      Simon Says...
      4 min read

    • Article

      Enablement: A Force Multiplier for Sales Teams at Mimecast

      Jul 19, 2016

      ENABLEMENT IS BROADER than the usual sales training programme and at Mimecast we focus on six critical areas: 1 Adoption. In our experience, execution of the sales methodology in any business is the number one challenge for most sales people across

      2 min read

    • Article

      Enablement: A Force Multiplier for Sales Teams at Mimecast

      Nov 2, 2016

      ENABLEMENT IS BROADER than the usual sales training programme and at Mimecast we focus on six critical areas: 1 Adoption. In our experience, execution of the sales methodology in any business is the number one challenge for most sales people across t

      2 min read

    • Article

      Lessons From The Pandemic

      Jan 21, 2021

      Flexibility and resilience are key to driving business. This mantra has become stronger through this crisis. It is essential to think creatively, exercise agility and take advantage of opportunities. Importance of business continuity plan (BCP)/multi

      1 min read

    • Article

      Revenue Growth Engineering

      Mar 29, 2018

      Revenue Growth Engineering
      1 min read

    • Article

      Can You Survive The Pandemic And Move Forward?

      Jan 6, 2021

      THE economic devastation caused by the coronavirus pandemic will be written and spoken about for generations to come. Despite many countries experiencing a second wave, the vaccines that are being rolled out in several countries will soon make the vi

      3 min read

    • Article

      Enabling Sales Success

      Jun 17, 2018

      DESIGNATION: Head: Small Business and Professional Banking (Sales) COMPANY: Nedbank Limited SALES FORCE SIZE: +- 800 CAREER SUMMARY: Various sales and leadership roles, mostly related to the small business, private banking and medium-sized corpora

      2 min read

    • Article

      Stay Ahead in Turbulent Times

      Aug 2, 2019

      How do you stay ahead of your competition is a question we strive to answer in each edition of The European Business Review. In today’s fast-changing and hyper-competitive digital age, this question becomes more important than ever before. With the e

      2 min read

    • Article

      LEADING AND INNOVATING With A Truly Global Mindset

      Jan 31, 2020

      At the beginning of the new decade, it is an opportune time to refresh our perspectives and create long term visions and goals that can take our organisations and career to the new height. With this aim, in the first issue of 2020, we present to you

      2 min read

    • Article

      Your Structured Approach To Brand Management Is Killing You

      Feb 11, 2018

      For many years now, academics and agencies have been developing scientific models to measure the strength of the brands we build. This is based on the prevailing wisdom that a good brand is one that grows in equity over time. The result is a (very re

      4 min read

    • Article

      So, You Want To Be A CEO?

      Sep 1, 2018

      So, You Want To Be A CEO?
      10 min read

    • Article

      Evo

      Jul 8, 2020

      ADVERTISING 020 3890 3890 ads.evo@dennis.co.uk 31-32 Alfred Place, London WC1E 7DP CHIEF REVENUE OFFICER Julian Lloyd-Evans GROUPADVERTISING DIRECTOR Steve Machin ADVERTISING MANAGER Pierre Clements ACCOUNTMANAGER Miles Taylor DIRECT MARKETINGMANAGER

      1 min read

    • Article

      Want Results? Consider This!

      Aug 9, 2017

      I frequently refer to the premise that the rate of change is one of the most powerful forces impacting both B2B and B2C companies in sales today. This is one of the key challenges companies need to overcome to sustain and grow revenue. Due to the rat

      2 min read

    Related categories

    Reviews for The Marketing Director's Role in Business Planning and Corporate Governance

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

      Book preview

      The Marketing Director's Role in Business Planning and Corporate Governance - Gerald Michaluk

      Enjoying the preview?
      Page 1 of 1