Where did it all start? Purchasing Outdoor Action wasn’t exactly an impulsive decision. At the time, we were residing overseas in Brazil, deeply engrossed in the preparations for our wedding, seeking a fresh challenge. Our search for new opportunities led us to explore various business listings online. That's when we stumbled upon Outdoor Action. With a lifelong passion for the outdoors and a history of adventurous pursuits, this opportunity struck a chord. It presented a seamless blend of business and pleasure.
They were intense and long, starting our days at 6:00 am and often not finishing until midnight or later, seven days a week. This routine continued for almost the first year. We were deeply immersed in understanding the local New Zealand outdoor industry and building relationships with customers and suppliers. There were mistakes, or as I prefer to call them, 'learning
