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Summary of April Dunford's Obviously Awesome
Written by Milkyway Media
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Listen now to get the main key ideas from April Dunford's Obviously Awesome.
Positioning is the foundation of all marketing and sales tactics. It is how you present your product to the market and create a context for it that helps customers understand and love it. In Obviously Awesome (2019), positioning guru April Dunford helps you identify the unique capabilities of your product that make it resonate with your target audience. You will learn how to set your product apart from the competition, utilize the key components of effective positioning, and tie it all together into a practical strategy.
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