The Transparent Leader: How The Power of Sincerity, Science & Structure Can Transform Your Sales Team’s Results

Written by Todd Caponi

Narrated by Todd Caponi

It's the age-old issue facing sales organizations. Sales training and enablement is focused on the sales team, not the leaders. The prevailing thought is if you have graduated to sales leadership, you must already know what you're doing, otherwise you wouldn't have been promoted into the role.

For most sales leaders, their approach is borne from experiences working for and around other sales leaders. No formal training. No framework. Limited understanding of how individual salespeople are inspired to stay, do their best, and advocate to others.

Hitting a revenue target is not the job, it's the outcome.

The inspiration of your team is only "coin operated" if you're doing it wrong.

But there's good news!

Sales leadership doesn't have to be that hard. There's a massive opportunity to stand out from the rest; to be more prepared, more effective and to maximize the revenue capacity of your teams.

And in today's environment where the economy is tightening, the ability to retain and optimize has never been more important.

The Transparent Sales Leader challenges long-held sales leadership standards, providing a modern, cards-face-up, science-backed, easy-to-implement framework for today's sales leaders.

Todd Caponi, author of The Transparency Sale, brings the science of transparency and intrinsic inspiration to the pages of this book, in a simple-to-understand-and-implement structure to help you get the job, plan, strategize and communicate to your team, your bosses, and even your board.

In the end, you'll see the holes before they form. You'll stop chasing, and start growing.

• Language: English
• Publisher: Ideapress Publishing
• Release date: Dec 6, 2022
• ISBN: 9781646871315

Reviews for The Transparent Leader

[Van Damme · Rating: 4 out of 5 stars]

The book is great but the Everand experience is horrible. Everand didn’t allow me to rewind to complete this audiobook after I accidentally fell asleep while the audiobook continued on throughout the night.
Lesson learned: Don’t listen to audiobooks before bed or you wint be able to rewind.