Go-Givers Sell More

Written by Bob Burg and John Mann

Narrated by Bob Burg and John Mann

Applying the lessons of the bestselling parable The Go-Giver to real-world situations

The Go-Giver took the business world by storm with its message that giving is the most fulfilling and most effective path to success. It has inspired more than 125,000 readers-but some have wondered how the story's lessons stand up to the tough challenges of everyday, real-world business.

Now Bob Burg and John David Mann answer that question in Go-Givers Sell More, a practical guide that makes giving the cornerstone of a powerful and effective approach to selling. Most of us think of sales as convincing potential customers to believe or do something they don't really want to. But that cutthroat mentality makes the process much harder than it has to be-especially in an economic downturn, when customers are more suspicious and defensive.

It's far more productive (and satisfying) when salespeople think like Go-Givers and focus exclusively on creating value for the customer. Cultivate a trusting relationship and provide outstanding service, say the authors, and great results will follow automatically. Illustrating their points with a wide range of real-life examples, Burg and Mann offer tips and strategies that anyone in sales can start applying right away.


Visit www.GoGiversSellMore.com

• Language: English
• Publisher: Ascent Audio
• Release date: Feb 15, 2010
• ISBN: 9781596595361

Bob Burg

Bob Burg shares how a subtle shift in focus is not only a more uplifting and fulfilling way of conducting business but the most financially profitable way, as well. For 30 years he’s helped companies, sales leaders, and their teams to more effectively communicate their value, sell at higher prices with less resistance, and grow their businesses based on Endless Referrals. Bob regularly addresses audiences ranging in size from 50 to 16,000 — sharing the platform with notables including today’s top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President. Although for years he was best known for his book Endless Referrals, over the past few years it’s his business parable, The Go-Giver (coauthored with John David Mann) that has captured the imagination of his readers. The Go-Giver, a Wall Street Journal and BusinessWeek Bestseller, has sold over 975,000 copies. Since its release it has consistently stayed in the Top 25 on Porchlight’s (formerly 800-CEO-READ) Business Book Bestsellers List. The book has been translated into 29 languages. It was rated #10 on Inc. Magazine’s list of the Most Motivational Books Ever Written, and was on HubSpot’s 20 Most Highly Rated Sales Books of All Time. Bob is the author of a number of books on sales, marketing and influence, with total book sales approaching two million copies. The American Management Association named Bob one of the 30 Most Influential Leaders and he was named one of the Top 200 Most Influential Authors in the World by Richtopia. Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic and served on the Board of Directors of Furry Friends Adoption and Clinic in his town of Jupiter, Florida.

Reviews for Go-Givers Sell More

[LaviniaC Clark · Rating: 5 out of 5 stars]

One of the best sales books! Short, sharp and effective. Highly recommend this book

[Dan Monahan · Rating: 5 out of 5 stars]

I highly recommend this book if you are in sales and network marketing, or an entrepreneur or business owner

[JC Preston · Rating: 5 out of 5 stars]

Good book. I would say that anybody that knows how to network properly and today's digital age that the teachings in this book are relatively straightforward to follow. If you find yourself introducing people on a regular basis, then you're almost where you need to be to be successful with what's taught in this book. The biggest hangup that I personally have and I wish that they had addressed more was the law of receiving. At least I've identified it now. So at least the book helped me with that!

[Sherrie Stifter · Rating: 4 out of 5 stars]

This was a good #2 book, but I must say, the first Go-Giver book was much more impactful. However, there’s still solid take-aways.

[Steven Tucker · Rating: 5 out of 5 stars]

Excellent listening audio book. Highly recommended for personal growth indeed

[capiam1234 · Rating: 4 out of 5 stars]

If you are in sales or not, employee or state at home parent, The Go-Giver is a book for everyone to read and live the examples presented by Bob Burg & John David Mann. It teaches all of us that truly giving to others will ultimately lead to benefits for all. My initial read of that book sold me right then and there. I then purchased numerous copies for my co-workers for christmas and I've since read the story a couple more times along with the audiobook.

This book though is the companion to The Go-Giver, Go-Givers Sell More is more for those in sales or fields where the notion of giving your all will benefit you versus the traditional approaches. The authors explain by using real case examples where individuals displayed a Go-Giver attitude and truly benefit themselves and everyone around them.

If you are in the position where you have a "McGuffin" to sell or are working your way up the ladder of employment then start first with The Go-Giver, but immediately afterwards add to it with this companion to help show you that Go-Givers truly do sell more and are much happier doing so as well.