Mac McKellar, National Sales Director at Nona Scientific, joins Sarah Hicks on the second episode in the Selling into Ever-Changing, Highly Regulated Industries series on the Predictable Revenue Podcast. Mac is a national award-winning sales professional with over a decade of healthcare and laboratory experience in both sales and executive leadership. Highlights include: the regulations salespeople in this space have to worry about (1:57), how Mac and his team stay up to date (3:48), keeping every department up to date (5:24), the pertinence of unity between sales and marketing (6:30), using research to generate new opportunities and spark conversations (15:40), and instilling confidence in your prospects (20:35).   SHOW NOTES:  Selling into Ever-Changing, Highly Regulated Industries - Part 1: Technology & Cyber More on becoming a valued partner: How to Get The Attention of Any Decision-Maker to Expand Your Sales Within An Enterprise Account