Everand Logo

Welcome to Everand!

  • Discover this podcast and so much more

    Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

    The Myth of Micro-Targeting

    The Myth of Micro-Targeting

    FromEndless Coffee Cup: Digital Marketing Education

    Start listeningView podcast show

    The Myth of Micro-Targeting

    FromEndless Coffee Cup: Digital Marketing Education

    ratings:
    Length:
    64 minutes
    Released:
    Dec 22, 2020
    Format:
    Podcast episode

    Description

    Early this year, Dutch publisher Nederlandse Publieke Omroep stopped using third-party cookies and went to contextual-only advertising on their network of websites. In doing so, they saw a 62% increase in ad revenue compared to the prior year!
    Learn more about your ad choices. Visit megaphone.fm/adchoices
    Released:
    Dec 22, 2020
    Format:
    Podcast episode

    Titles in the series (100)

    To make it in digital marketing, we need grounded knowledge and systems that create order out of chaos. Marketers need confidence in their strategies, knowledge, and skills. Not only to do amazing and exceptional work, but to reduce stress (at work and at home) and achieve career success. I’m Matt Bailey, join me along with experts and contrarians who give you the tools to think about marketing clearly, logically, and analytically. Instead of being overwhelmed, we reduce the complexity of digital marketing to its essential simplicity, giving you a grounded, educational approach - building a solid and comprehensive knowledge that drives confidence. This is the Endless Coffee Cup.