In this week's "What's Up This Week" episode, Jay discusses key insights from a recent study on optimal platforms for short-form video content. He also shares updates on the latest season of The Bachelor.Main Discussion Points:- A study by Amplify analyzing 1300 brands on TikTok and Instagram found Instagram Reels delivers significantly higher reach and engagement for short-form video compared to other platforms (00:00:55).- Instagram Reels delivers 6x the reach compared to Instagram Stories, yet brands are posting 5x more Stories (00:02:29).- Business brands should lean more into Instagram Reels for short-form video instead of assuming it's only for consumer audiences (00:03:20).And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!